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Free Lesson
How To Make Brand The Centre Of Your Organisation
30 min
Mar 26, 2026 1:00 PM
Virtual (Zoom)
In this video
What you'll learn
The real definition of brand strategy
The difference between brand-first and transaction 1st businesses, and what it costs when you skip the foundations.
How to find the problem underneath the brief
Why the answer is rarely in the brief alone and how I use custom AI tools to surface deeper market insight.
Introduction to the Street Wise Logic strategy framework
A 3-stage model for uncovering insight, shaping strategy & expressing it consistently across product, brand & marketing
Why this topic matters
Brand strategy is not a marketing task, its the organising logic of your business. When it’s missing, everything costs more and compounds less. When it’s right, your customers do your marketing for you. In this session I’ll show how strategists uncover the real problem beneath the brief & how AI tools deepen discovery. By the end, you’ll see how strategy thinking and AI tools work together.
You'll learn from
Selicia Richards-Turney
Strategy Director at Chill Create
Worked at and consulted with
