Ian McAllister

UX Craftsmanship for Product Managers

Uber

Airbnb

Amazon

Senior Director of Product at Uber

How to define UX requirements, provide feedback, prepare for effective exec reviews, and ship high quality products

Level up the quality, fit, and finish of your product's UX

Best practices to set your UX partners up for success and hold each other accountable

How to best work with your design and PMM partners

Leverage the "working backwards" and "moment of relevance" approaches to design your product

Create strong first impressions for your products

Turn customer research into clear, powerful deliverables that drive action. 

Founder at Rex. ex-BCG, ex-Grab.

Grab

Boston Consulting Group (BCG)

Nous Group

Ruby Pryor

Ruby is the founder of Rex, a UX research and strategic design consulting firm. 

Cohort 5

Cohort 6

In this course I share everything I've learned about how to write with impact that I've learned in a 10+ year career that spanned management consulting, big tech and founding my own UX research agency. I created this course because I believe that good ideas need good communication to thrive. Writing is an essential skill for anyone who works in any organisation from the smallest agile startup all the way through to the biggest publicly listed corporate organisation. Being able to align stakeholders around your ideas, your vision, your insights, and your recommendations is an absolutely critical skill for anyone who works with customer insights. I believe that this is a skill that can be taught and can be improved. Many of us go for long stretches in our career, focusing on other more technical skills. But writing is a critical, foundational skill that can and will increase your influence inside and outside your organisation.

Transform the way you communicate your insights to stakeholders. 

Write better insights from data

 Create frameworks to present data in ways that are easy to understand

Improve the structure and storyline of your deliverables to be more compelling

Quickly communicate the key outcomes of your work to senior stakeholders

Templates that you can use to improve your written work, now

Hands on activities to practice skills and get real time feedback

UX researchers who want to present research findings in a way that is succinct, compelling and galvanizes stakeholders to take action.

Designerswho need to communicate insights with senior stakeholders or clients in ways that are crisp, compelling and memorable.

Product managers ﻿looking to bring together disparate data sources and viewpoints into a document that clarifies strategic direction.

Become an expert API Product Manager and learn how to scale and manage an API portfolio.

Founder, Level 250 | 3x VP, API Products

Verisk

Moodys

Oracle

SmartBear

Precisely

Emmanuel Paraskakis

15+ years in APIs | Product Consultant for SaaS and API Companies | 3x VP PM

Cohort 7

Cohort 8

If you’ve shipped an API product already and want to level up your expertise, this course is for you. You’ll learn how to design and deliver API products that meet technical standards but also drive measurable business impact. We’ll go beyond the basics, building APIs that empower both developers and business stakeholders, while solidifying your role as an API thought leader within your organization.You’ll walk away with a practical toolkit for everything from rapid prototyping to scaling API products for high-volume use:Understand APIs at a deeper level, enough to earn the respect of peers, leadership, and technical teams• Drive business impact by setting measurable goals and KPIs for your API products• Build a clear path to product growth through monetization, internal advocacy, and advanced GTM strategies• Deliver a stellar Developer Experience with better documentation, security, and onboarding flows• Become the API champion who can confidently guide decision-making and position APIs strategically in your organizationWhen you complete this course, you’ll have the skills and perspective to deliver real value and confidently guide and scale the next generation of API portfolios.

Accelerate Your Career and Become the Go-To API Expert in Your Organization

Define a Winning API Strategy for the Future

The API Lifecycle: Understand How Great APIs Are Made

Drive API Adoption with an Effective Go-to-Market Strategy

Design and Build a Working API Using Best Practices

Future-Proof and Protect your API Portfolio

Network and Collaborate with your peers

Product Managers with some API PM Experience who want to take on more responsibility and become experts at shipping public and internal API

Product Managers who have shipped API Products but want to gain a deeper understanding and scale to an API Portfolio

Product Leaders who want to hire and manage a team of API Product Managers.

Make high-stakes product calls with clarity to earn a bigger scope and influence

Product & Design Leader at Owtcome

Owtcome

Krasi Bozhinkova

Product & Design Leader, turning product success into repeatable growth

July 2026

The gap between mid-level and senior is not knowledge. It is judgment. The ability to make the call earlier, with less certainty, and explain why it matters in terms the business cares about.You may already have strong instincts, but instincts alone don’t earn trust. What gets your work second-guessed is not always that someone else is right. It is that they can connect the decision to adoption, retention, revenue, or strategic advantage more clearly than you can.This course is about closing that judgment gap. You will learn how to identify the real decision inside a messy debate, name the trade-off others avoid, and defend your logic before perfect data arrives. It blends product, design, and business thinking because role boundaries are disappearing and the expectation to make an impact has never been higher.The goal is to become the person leadership brings in earlier, trusts with harder problems, and gives a bigger scope.

Make high-stakes product decisions with clearer logic, stronger conviction, and language that leadership can trust.

Frame the real decision behind a messy debate

Build for critical user needs without waiting for perfect data

Know when to improve, pivot, or rethink your roadmap

Connect every product and design decision to a growth loop

PMs, designers, and cross-functional leaders with 3-5 years of experience, working through ambiguity, trade-offs, and business outcomes.

Level of experience

Bring one live product, feature, or strategic decision to apply the course directly to your own context.

What to prepare

This course is designed for practitioners who want to make better product decisions in AI-shaped markets, not to teach a specific AI tool.

No technical AI background required

Mid to Senior level PMs stuck in execution mode who want to become the senior person leadership trusts to make the harder decisions

Designers who are strategic but can't articulate it and lose the argument when they don’t connect the decision to business impact.

Developers stepping up to own a product area, who need a repeatable way to make hard decisions with incomplete information.

Master UX Benchmarking for Real Product Strategy Advantage

Sr. UX Strategist | Author | X-Professor

Jaime Levy

Cohort 1

Most product teams know they should analyze competitors—but lack a clear, repeatable method. The result is often guesswork, scattered screenshots, and shallow comparisons that fail to inform real product decisions.This intensive 2.5-hour workshop closes that gap. You’ll learn a structured, industry-proven approach to UX benchmarking, including key methodologies, frameworks, and best practices used to evaluate competing products with clarity and rigor. Jaime walks you through a step-by-step process, showing not just what to look at, but how to translate findings into actionable product strategy.Participants then break into small teams to apply the method in a hands-on benchmarking exercise, analyzing real products and synthesizing insights collaboratively. Throughout the session, Jaime provides real-time feedback and guidance.By the end, you’ll be able to independently conduct UX benchmarking and—more importantly—use it to drive confident, evidence-based product decisions.

Product Managers &amp; Product Leads

Strategists, Consultants, &amp; Entrepreneurs

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Product managers who drive strategy, development, and launch of products.

User experience design — information architecture, interaction design, usability, and end-to-end experience flows.

UX Craftsmanship for Product Managers

What you'll learn

Why this topic matters

You'll learn from

Ian McAllister