Free Lesson
The 6 Questions That Separate Strategy from a Funded Wish
60 min
Jul 7, 2026 1:00 PM
What you'll learn
Stress-test any strategic bet in 60 minutes
Run your top initiative through the 6 questions executives actually ask. Find which answers expose weak strategy.
Diagnose roadmaps disguised as prioritization
Most roadmaps are capital allocation decisions pretending to be prioritization. Learn how to spot the difference fast.
Build a portfolio that survives executive scrutiny
Apply the 6 questions across your full roadmap to identify bets that don't change business economics meaningfully.
Why this topic matters
Most product strategies are funded wishes - good ideas without the capital discipline to survive contact with reality.
Senior PMs rank projects 1-7. Executives ask 6 specific questions before approving any bet: which driver? which KPIs? what magnitude? what investment? time to first signal? confidence level?
Anything less isn't a bet - it's a wish.
You'll learn from
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