Free Lesson
Product Launches: Why Some Flop While Others Flourish
30 min
Jun 3, 2024 1:00 PM
Virtual (Zoom)
In this video
What you'll learn
How to spot a great launch in the wild
Learn how to objectively analyze product launches from any company (not just your own!)
How to breakdown the key components of a product launch
Learn a framework to help you identify the strategies and techniques used in the most successful launches
How to reverse engineer your favorite launch strategies
Learn how to turn inspiration into action for your company's next product launch
Why this topic matters
Ever wondered why some launches go viral while others fall flat? Product launches are like recipes - the quality of ingredients directly impacts the results. That's why we've studied hundreds of launches to identify what sets the winners apart from the rest. In this 30-minute lesson we'll share our framework and show you how to apply winning strategies to your next product launch.
You'll learn from
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Andy McCotter-Bicknell
Founder @ Healthy Competition
Jason Oakley
Founder @ ProductivePMM
Tamara Grominsky
Founder @ PMM Camp
Who we've worked with
