Aleyda Solis

Build An AI Search Optimization Roadmap

SEO & AI Search Optimization Consultant. Founder at Orainti & SEOFOMO.

Learn what really changes, and what doesn't: Search Behavior, Query Handling, Authority & Popularity Signals, and more.

The key differences between AI and Traditional Search

Get an action plan with the key AI search areas to optimize along with steps to assess them and maximize your visibility

Critical Areas and Steps to Optimize for AI Search

See actionable examples of what to do and what to avoid when optimizing for AI search platforms, with tools to use.

AI Search Optimization Do's and Dont's, Examples and Tools

Learn to build AI into your content marketing process from the ground up, starting with research and ending with measurement.

June 2026

AI Professor, Practitioner, and Pioneer 

Intel

Microsoft

Lisa Peyton

AI Professor, Practitioner, and Pioneer | Former Intel

May 2026

The self-paced course for content marketers who want to use AI strategically, from research to results. 45 lessons, hands-on projects, and one live event. Gain access to all learning content immediately. Embark on a transformative journey that will revolutionize your approach to content marketing. This course doesn't just teach you about AI; it empowers you to harness its potential, turning you into a forward-thinking, data-driven content strategist.By the end of this course, you'll possess the skills to:• Uncover hidden market opportunities using AI-powered research techniques• Create hyper-targeted audience profiles that drive engagement• Craft innovative, AI-informed content strategies that set you apart from competitors• Measure and optimize your AI-driven content initiatives for maximum impact6 Advanced AI for Content Marketing Bonus Sessions IncludedReady to go further? These recorded sessions pick up where the foundations leave off, taking you into the tools and workflows that working content marketers are actually building with right now. If you have any questions or are interested in a customized Enterprise program, please reach out to llisa.peyton@gmail.com.

 Use AI Across Your Entire Content Strategy, From Research to Results

Understand the Role of AI in Strategic Content Marketing

Learn How to Use AI tools for Market Research and Analysis

Develop Detailed Target Audience Profiles Using AI

Create Data-driven Content Marketing Strategies with AI

Go further with 6 advanced sessions on agents, automation, and lead gen

For innovative marketing professionals eager to integrate AI into their content strategies and stay ahead in a competitive landscape.

Perfect for social media and digital marketing strategists looking to harness AI to boost engagement and refine content strategies

Ideal for content marketing professionals aiming to leverage AI to craft data-driven, impactful content strategies that drive results.

This course is your playbook for AI Search—master answer engine optimization to keep your brand visible on ChatGPT, Google’s AI & beyond.

Founder @ Goodie AI // NoGood

Mostafa ElBermawy

CEO & Founder of NoGood and Goodie AI

Jan 2026

Every day, your customers get instant answers about your brand from ChatGPT, Gemini, Perplexity, and other LLMS without ever clicking a link. By 2028, 50% of brand discovery will happen through generative AI. AI Search leads already convert 2x better than traditional channels. And for the first time in 25 years, the disruption to search is coming from outside Google.But most brands are still running the old SEO playbook.This course exists to change that.Built by Mostafa ElBermawy, Founder of <a target="_blank" rel="noopener noreferrer nofollow" class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://nogood.io">NoGood</a> and <a target="_blank" rel="noopener noreferrer nofollow" class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://higoodie.com">Goodie AI</a>, one of the first platforms built for end-to-end AEO optimization. He created the first AEO course on Maven.We analyzed millions of prompts across LLMs, including AI Overview, AI Mode, ChatGPT, Gemini, Claude, and Grok, to build a framework that actually works. This isn't theory, it's a proven, research-backed playbook used by leading brands today.In 2 live sessions with Mostafa, you will walk away with:<ul><li>A full AEO strategy and framework to keep your brand visible across every major AI search platform</li><li>How Social is Reshaping AI Search</li><li>Real brand AEO - see exactly how leading brands are winning in AI Search and how to replicate it</li></ul>This is your first-mover advantage.

Search as we know it has changed forever. It's time for a new playbook. 

Understand the new AI search landscape

Optimize your content for answer engines

Win AI Search through Social & Earned Media

Master technical AEO optimization

Measure and iterate for continuous growth

Hands-on experience with real audits and research

Marketing, product or growth leaders seeking to understand the new search shift and how to incorporate into wider product or GTM strategy.

Seasoned search and content experts seeking to augment and improve their playbooks to navigate the change from traditional to AI search

Junior marketers seeking to master the new world of AI Search and SEO 3.0 and get actionable insight to drive value in their respective role

A defensible methodology for auditing, optimising, and reporting on AI search. By week 4 you'll lead the conversation, not chase it.

Audit and own AI search visibility

Google

IPG Mediabrands

Tripadvisor

Paul Byrne

I run SearchIntel, an AI Search agency | 20 years in Digital Marketing

AI Search - Summer 2026

You're a digital lead at a mid-market business. Your organic search numbers are softening month after month. ChatGPT, Claude, and Gemini are intercepting the questions you used to capture.Leadership has started asking "what about AI search?" in board meetings, and your honest answer until now has been: nobody really knows yet. That's the gap this course closes.AI search visibility is the most important new discipline in marketing, and it didn't exist as a teachable subject 18 months ago. Meanwhile every digital lead is being asked to have a credible answer.This 4-week cohort gives you that answer. You'll learn the audit methodology I use with paying clients, including regulated mid-market firms. You'll run a real audit on a brand of your choosing. You'll build a 90-day optimisation plan defensible at board level. And you'll leave able to walk into your next leadership conversation with a methodology, a measurement framework, and a credible point of view.By the final week, you'll be the person at your firm who actually owns AI search.

Leadership keeps asking "what about AI search?" Walk in with the answer.

Conduct a credible AI search visibility audit on any brand

Build a 90-day optimisation plan based on findings

Report AI search KPIs to senior leadership

Defend the strategy when challenged by traditional SEO / Paid-Media stakeholder

Explain to a CFO what AI search visibility is worth in commercial terms

In-house digital leads (Director / Head of) watching organic search decline and being asked "what about AI?" by leadership

Independent consultants pivoting from SEO into AI search, who need a rigorous methodology rather than just opinions

Agency strategists (planning, performance, content) building AI search capability for client work

Learn to find, rank, and justify AI opportunities—become the trusted leader who turns AI ideas into business results.

C-Suite Advisor | AI Strategy & Delivery

Ellen Blackwell

Turning AI Opportunity Into Growth, Confidence, and Real Business Results

Use Cases to Strategic Impact

Suzel Wyvill-Jones

From Vision to AI Execution: Turning Strategy Into Measurable Results

Cohort 1

The pressure to bring real AI ideas to leadership is rising fast. Many professionals are being asked to recommend opportunities, evaluate vendor pitches, and build AI plans without a clear method for what to choose first.That leads to wasted budget, scattered pilots, and low-impact projects while stronger opportunities get missed.This course helps you fix that. You’ll rapidly uncover practical AI opportunities in your area, score them using a proven prioritization framework, and learn what a compelling business case looks like to funding decision-makers.You won’t just learn about AI use cases—you’ll work on your own business challenges using real tools, decision models, and executive-ready templates. Leave with a ranked list of initiatives and the confidence to lead smarter AI decisions now.

Turn AI Confusion Into Fundable Priorities That Deliver Real Value

Identify High-Value AI Opportunities

Prioritize What to Do First

Create Strong Business Cases

Lead AI Conversations with Confidence

Functional Area Executives

PMO, Strategy &amp; Innovation Leaders

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction and Presentation Goals

Speaker's Background and Expertise

Analyzing AI Search Traffic Trends

How AI Search and LLMs Function

Is AI Search Just Traditional SEO?

Five Key Differences: Traditional vs. AI Search

Strategic Questions for AI Search Investment

Introduction to the 10-Step Optimization Checklist

Step 1: Audience Research and Benchmarking

Step 2: Ensuring AI Bot Crawlability and Indexability

Step 3: Optimizing for Topical Breadth and Depth

Step 4: Optimizing for Chunk-Level Retrieval

Step 5: Optimizing for Answer Synthesis

Step 6: Building Authority and Citation Worthiness

Step 7: Leveraging Third-Party Platforms

Step 8: Optimizing for Multimodal Content (Images & Videos)

Step 9: Creating Personalization-Resilient Content

Step 10: Monitoring AI Search Performance and KPIs

Conclusion and Free Resources

Audience Q&A Session

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Search engine optimization and AI engine optimization — ranking in search results and AI-generated answers.

Build An AI Search Optimization Roadmap

What you'll learn

Why this topic matters

You'll learn from

Aleyda Solis