Free Lesson
Community-led growth 101
Part of The Growth Renaissance
30 min
Mar 13, 2025 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
What is community-led growth?
Learn what the buzz term means, and how it might relate to your role, business, or brand.
CLG blueprints
Learn three blueprints you can test to unlock new growth loops.
Assessing community as a growth lever
CLG isn't right for every company, brand, or initiative - learn how to evaluate the opportunity and approach testing.
Why this topic matters
In an era where consumers crave authenticity and connection, communities have emerged as a powerful growth lever.
Should you be considering it as an opportunity to grow your user awareness and loyalty?
You'll learn from
Mallory Contois
Head of Community at Mercury
Previous team member at
