Free Lesson
Fast Track GTM Positioning Using Synthetic User Research
45 min
Sep 17, 2025 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
The Difference Between Synthetic vs. Organic User Research
Understand how synthetic (right-to-left) & organic (left-to-right) research differ, and how they complement each other.
How to Turn Synthetic User Insights Into Positioning Clarity
Learn to extract actionable buyer needs & struggles from AI-powered research, and translate into sharp GTM positioning.
Case Studies That Show How It Works in Practice
Examples from Ramp, ClickUp, and Narrio AI using synthetic user research to study buyer journeys and customer progress.
A Repeatable 10-Day Sprint Framework
Walk away with a clear framework for running a Customer Intelligence Sprint that goes from interviews → patterns → GTM.
Why this topic matters
Most SaaS founders and growth leaders stall at positioning. Traditional research takes too long, while surface-level surveys miss the real reasons buyers switch. Synthetic user research changes the game, delivering pattern-first insights in days, not months. By mastering this method, you’ll gain the confidence to align messaging, pricing, and sales plays with what actually drives buying decisions,
You'll learn from
John Gusiff
Managing Partner for Customer Centric Solutions LLC.
Consulted at
