Portfolio Career Strategist

Slack

Asana

Deloitte

Maggie Blackburn

Former Product Marketer at Slack, Asana turned Portfolio Career Strategist & Marketing Coach

Start Growing: Marketing for Multi-Passionate Solopreneurs

Portfolio Career Strategist & Marketing Coach

Identify where your ideal clients already are and stop wasting time everywhere else.

Find your highest leverage channel

Pick an impactful, unique-to-you way to start or grow your email list.

Build an email list

The types of content that position you as a trusted expert so clients come to you already sold.

Create content that converts

Develop positioning and messaging that fuel pipeline 

CMO, Advisor, Author of Standout Startup

Allyson Letteri

CMO, GTM Advisor, and Author of Standout Startup. 

Cohort 1

Cohort 2

When your messaging resonates, your pipeline grows faster. But many startups struggle to communicate their product’s value to their ideal customers.In just 2.5 hours, you’ll fix this.You’ll capture the insights you need to sharpen your positioning, then use AI to build a high-converting messaging framework. Finally, you’ll put it into action with a homepage outline you can launch fast.You’ll learn how to: ✨ Define clear positioning that sets you apart ✨ Build messaging that actually drives pipeline ✨ Turn messaging into a homepage you can launch nowThis workshop is hands-on and fast-paced.You’ll leave with messaging you can launch right away, plus a repeatable process to refine your messaging as your market shifts.This workshop sets the foundation for every part of your GTM strategy.

Create messaging that drives pipeline. Clarify your positioning and build high-converting messaging you can launch, fast.

Define your ICP and buyer persona

Sharpen your positioning and differentiation

Build messaging that converts

Turn messaging into a homepage that sells

B2B startup leaders who need effective messaging to launch their new product or increase pipeline and sales.

Marketing managers who want to learn a smart process to create high-converting messaging that drives more leads and better launches.

PMs and engineers who need the tools to develop positioning and value propositions so that their products sell.

Reach decision-makers consistently instead of relying solely on organic reach.

Paid Media, Marketing + Brand Strategist

Zapier

Medium

Motherly

Entreprenista

Lauren Loreto

Creative Marketing Consultant, Paid Media Expert & Founder of Brand Good Time

LinkedIn Organic Growth Strategist

TODAY

Bloomberg

InStyle

Molly Godfrey

LinkedIn Visibility Strategist, Thought Leadership Educator, Founder, Speaker

28 July

LinkedIn is one of the most powerful platforms for B2B + B2C organizations looking to reach decision-makersBut in 2026, relying solely on organic content has become harderReach is inconsistent Even strong, expert-led posts underperform And most founders are only reaching a small % of the people they actually want in front of their businessThat’s where LinkedIn Paid becomes incredibly valuableNot as a replacement for organic content, but as a way to amplify what’s already working, stay visible longer &amp; generate more qualified leads from the platform you’re already investing time intoLinkedIn ads are some of the most expensive across platforms so getting the strategy right mattersIn this live workshop, we’ll break down:→ How to build a LinkedIn Paid strategy that supports visibility, &amp; lead generation→ The different ways founders + brands are using LinkedIn Paid today (thought leader ads, lead gen, retargeting &amp; audience building)→ How to identify which organic content is worth amplifying→ How to target the right decision-makers w/out wasting budget→ Common LinkedIn Paid mistakes &amp; how to avoid expensive trial + error→ How paid + organic work together as part of a larger ecosystem

Founders + Business Owners Using LinkedIn who want to amplify expertise, get in front of the right decision-makers &amp; generate more inbound

B2B Marketers Looking to improve campaign performance, generate more qualified leads &amp; better understand how paid can support visibility

CMOs &amp; Marketing Leaders Leaders responsible for growth, pipeline &amp; brand visibility who want a more strategic understanding of LinkedIn paid

You will experience a professional shift, gaining the confidence, mindset, and tools to lead client interactions and create business impact.

Strategy & Transfomation Consultant

Ero Papadopoulou

Business & Culture Transformation | Growth & Turnaround | Marketing Insights

Clients expect more than solutions, they expect partnership, clarity, and a service experience that feels both human and high‑performing. This course is designed to meet that challenge head‑on. It equips you with the practical skills and confidence to elevate your client interactions with empathy, precision, and strategic intent. By the end of the course, you’ll be able to:<ul><li>Deliver client service that feels genuinely supportive </li><li>Use storytelling to influence, inspire, and simplify complexity</li><li>Drive client growth through structured, strategic engagement</li><li>Build long term trust through transparency, credibility, and consistent follow through</li></ul>You won’t just learn what great client service looks like, you’ll practice how to do it. Through interactive exercises, real world scenarios, peer discussions, and guided reflection, you’ll apply each concept directly to your own client situations. The course is designed to help you shift behaviors, strengthen communication, and adopt habits that create immediate impact in your day‑to‑day work without increasing hours or workload.By the end, you’ll walk away with a toolkit you can use instantly.

Master the Skills That Build Client Trust and Drive Results

Shift from reactive servicing to strategic partnership

Evolve from task focused to growth focused

Build a trust first mindset

Turn difficult client moments into catalysts for connection

Adopt a repeatable excellence system

Professionals who work directly with business clients and want to elevate the way they show up

Account managers, Customer Success professionals, Consultants, Project managers in service companies

Individuals who feel stuck in reactive work, who want to become more confident and strengthen their presence

Learn how to become an entrepreneur by acquiring a small business & achieve financial independence.

Bought a Business. $1.3B P&L. CEO & CPO.

The Home Depot

U.S. Army

Cadence

Unilever

Stanford University

Rocky - ProductLedCEO

Acquired a 45 year old small business | Led $1.3B P&L at Home Depot | CEO & CPO

August 2026

Most employees are one reorg away from a job search. But there's another path: buying a small business that already has customers, cash flow, and proof.Rocky did exactly that — acquired a 45-year-old business with zero savings. No VC. No co-founder. No startup risk.In 4 weeks, you'll learn the exact playbook he used — from finding the right deal to running it with AI.AI isn't just changing products — it's eliminating the jobs that build them.If you're a Business or Product Manager (PM) who's watched colleagues get laid off, wondered how long your role is safe, or just realized you're building someone else's wealth — this workshop is for you.Entrepreneurship by Buyout is the path most Business Managers and Product Managers don't know exists: acquiring a small business that already has customers, revenue, and cash flow — then running it as the CEO.Rocky did it. He acquired a 45-year-old business with no personal savings, converted it into an AI-native company, and now teaches PMs how to evaluate if this path is right for them.

How I Bought a 45-Year-Old Business With No Savings — And How You Can Too

ACQUIRE: Find & close your first deal with confidence

OPTIMIZE: Cut waste & run leaner than the previous owner ever did

GROW: Add revenue without adding headcount

INNOVATE: Future-proof your business before competitors do

CAPSTONE: Leave with a real acquisition plan — not just a certificate

This course moves fast. A business background means you'll apply frameworks immediately instead of learning basic concepts from scratch.

You have 3+ years in a product, operations, sales, or finance role.

Small business ownership requires influence and accountability. If you've done this at work, you're already ahead of most first-time buyers.

You have led a team, project, or stakeholder group without direct authority.

This course is built for the AI era. Owners who adapt fast win. A low ego and curiosity for new technology will determine your success.

You are open to AI tools, new frameworks, and unlearning old habits.

<code>Ambitious Product Manager: You've mastered the PM craft. Now apply it to something you own — with real financial upside and no ceiling.</code>

Risk-Aware Product Managers: Layoffs happen to great PMs too. A cash-flowing business gives you income no hiring manager can take away.

Side-Income Product Managers: Not ready to quit yet? Learn to evaluate real deals now so you're ready when the right opportunity appears.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction to Marketing for Solopreneurs

Speaker's Background and Success

What Level is Your Marketing At?

The Random Acts of Marketing Trap

Simplifying Your Marketing Strategy

Identifying Your High-Leverage Channel

Growing Your Email List with Freebies and Content

Making Your Content Unique and Personal

The 3 Types of Content: Attract, Engage, and Convert

Case Study: My Personal Marketing Strategy

Key Takeaways and Final Advice

How to Create Your Marketing Blueprint with Me

Q&A: Clarifying Your Message as a Multi-Passionate

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Startup founders building new businesses, from MVP to scale.

Content creators producing digital media and building audiences.

Start Growing: Marketing for Multi-Passionate Solopreneurs

What you'll learn

Why this topic matters

You'll learn from

Maggie Blackburn