William Brantley

Fractional CLO. PhD, Multiple Learning and Project Mgmt Certifications with over 25 years experience

Defend Your L&D Return-on-Investment in 30 Minutes

Build a defensible ROI case for any training program.

Turn L&D activity data into business outcome evidence.

Confidently defend your L&D budget to the executive team.

Build a working AI system connected to your real PM tools - research, prototypes, evals, and automation in 4 weeks.

20 years in product. 200+ PMs coached.

Indeed

Bazaarvoice

Will Lowrey

 20 years in product leadership. Indeed, Bazaarvoice, startups. 200+ PMs coached

Founding Cohort

Cohort 2

Every PM has tried AI by now. Most stopped with chatbots.You've pasted in a PRD. Maybe you even ran a competitive analysis once. But none of it stuck. You don't have anything connected to your actual tools. It's better than before, but still clunky. The gap isn't knowledge. It's that nobody taught you how to build it - and the LinkedIn posts and tiktok videos are just one video after another of what could be. You've got to take it from reading/watching to DOING.Week 1: Run a competitive analysis in 20 minutes that used to take half a day. Build a reusable skill so the next one takes &lt;3 minutes.Week 2: Learn what evals are and why they're the skill that separates AI tinkering from AI building. Build a practice set that tells you whether any AI output is good enough to ship.Week 3: Wire Claude into your actual stack - Slack, Linear, GitHub, Google Docs. Build a clickable prototype from a PRD and test your skills on live data instead of copy-pasting.Week 4: Chain it all into a PM operating system that runs on a schedule.We start from zero. Pre-work covers the terminal, prompting, and your first skill before the first session.You don't leave with notes. You leave with a working system.

Build AI workflows connected to your real tools, tested on your real work.

Do PM research in 20 minutes that used to take half a day.

Learn to Eval AI output - not just doing a vibe-check

Connect Claude to your tools and build a working prototype

Build workflows that run on a schedule

Start from zero. No coding experience needed.

Learn by doing your actual job, not case studies.

If you believe that AI is a fad and is going away, this isn't for you. We are building for the future of product work.

This course is NOT FOR everyone

If you're in product, TPM, design, or engineering and want to bulid AI into your actual workflow, this is the right place.

This IS for Product and adjacent roles like TPM, Design, Engineering

You don't need to be perfect. You need to be willing to build, test, and iterate. That's the whole course.

Are You Ready To Try, Fail, Learn, and then Try Again?

The PM who tried AI and hit a wall. You've used some of the chats, but nothing has stuck. You need a system, not another prompt trick.

Senior PM drowning in recurring work. Same competitive updates, same briefs, same summaries every week. You need those hours back!

The Team Lead who wants to model what's next. Your team is watching. Master AI workflows yourself first, then bring the approach to your org

Lead AI initiatives with clear goals, defensible evaluation, explicit risk decisions, and exec updates that drive alignment and investment.

CPO, GM xBraintrust, Nextdoor, OpenTable

Braintrust 🧠

Nextdoor

LiquidSpace I Work from where it works.

OpenTable

BlackRock

Elena Luneva

f-CPO. Product executive (Braintrust, Nextdoor, OpenTable, LiquidSpace)

Ex-Alexa AI Principal PM

Amazon

Elsevier

Schneider Electric

Polly Allen

Ex-Alexa AI PM turned founder at AI Career Boost

Magic

Juggernauts

AI increases what your ICs can do. It also breaks the management systems most teams rely on.Prototypes multiply. Quality becomes subjective. Risk ships quietly. You end up in every review because no one is sure what "good" looks like — or who's accountable for evals, failure modes, and rollout decisions.If you're a Director, Head of Product, or VP with multiple AI initiatives in flight: you're managing something you didn't build a system for yet. Execs keep asking "How do we know it's good?" and "What's the ROI?" — and you're the one fielding it.This two-day workshop gives you the operating system. Not theory. Not frameworks. The actual playbooks, artifacts, and rituals high-performing, AI-native teams use — built during the workshop so you leave with real deliverables, not homework.Leave with:1. A 90-day AI portfolio — clear bets, owners, and decision gates so nothing gets orphaned2. A repeatable risk review process your team can run without pulling you in3. A shared quality bar — examples, acceptance criteria, and review gates so "is this good enough?" stops being a judgment call4. Reusable operating artifacts built during the workshop — actual deliverables, not slides

Get the operating system used by high-performing AI-native teams

Install an AI-native operating cadence that keeps speed and alignment

Run AI risk reviews that drive decisions and confidence

Own and drive evaluation metrics and process, before and after launch

Implement playbooks that let your team move with you, not wait for you

Director/Head of Product: Leads AI initiatives; turns prototypes into production with clear quality, gates, and exec updates.

Eng leader (Sr Mgr/Dir/VP): Ships AI fast while managing reliability, security, and cost with consistent eval + risk reviews.

Data/ML leader (Dir/Head): Owns evals and performance; aligns product and execs with shared language and decision-ready tradeoffs.

Bad Learning Design Is Costing You Customers — Here's the Science Behind It

Learning Scientist | L&D Strategist

Vanorsdale Learning Lab

Great Game of Business

Docebo

National Alliance on Mental Illness Florida

English Like a Native

Dr. Christie Vanorsdale, Ed.D, Ms.Ed.

Researcher. Practitioner. 15 years translating learning science into results

Cohort 1

You've updated the onboarding. Rebuilt the knowledge base. Added walkthrough videos, help articles, live training sessions. Your customers still aren't adopting the product the way you need them to.The instinct is to fix the content. More of it. Make it Better, or Shorter. More visual. But, the problem isn't the content.It's that content was never designed to produce learning in the first place.Human beings don't retain complex knowledge because they watched a video or completed a walkthrough. Retention requires intentional sequencing, cognitive scaffolding, and an architecture that reduces friction rather than creates it. Most customer onboarding violates every one of those principles — not because the people who built it weren't smart, but because they were never taught what learning science actually says about how knowledge transfers.This workshop gives founders and leaders the diagnostic framework to identify exactly where their customer education breaks down — and the research-backed principles to fix it. You'll leave with a clear line of sight between learning architecture and the revenue outcomes you actually care about: adoption, retention, and renewal.

Learn the science behind knowledge transfer and leave with a diagnostic framework that connects learning architecture to business outcomes.

Understand why customers aren't retaining your product using learning science

Pinpoint exactly where your customer onboarding breaks down

Apply three evidence-based principles to improve product adoption

Connect learning design decisions to churn, adoption, and renewal.

The Scaling Founder Complex product. Customers churn before reaching value. Onboarding feels broken but there's no framework to diagnose why

The Customer Success Leader Owns onboarding and renewals. Content exists but adoption is flat. Needs a framework and internal buy-in.

The L&amp;D Manager Fixing customer education with no infrastructure or alignment. Knows training theory. Missing the revenue impact language

Master Claude AI prompts to automate revenue reporting, surface pipeline insights, and present data that drives decisions and earns trust.

AI Consultant Revenue Automation Expert

Wells Fargo

Delta

Gogo

Dennis Meinecke

15+ years leading AI, cloud & transformation at Wells Fargo, APS, Gogo, Delta.

Learn to use Claude AI to turn raw sales data into executive reports — in minutes, not hours.

Claude for Business 

Revenue leaders are drowning in a painful irony: you have more data than ever, and less time than ever to turn it into decisions.Your CRM is full of gold — pipeline trends, lost deal patterns, forecast signals, rep performance gaps. But extracting that story takes hours of manual work every week. Hours spent formatting, writing, and rebuilding the same reports instead of actually leading.The problem isn't your data. It's the gap between raw numbers and the narrative your VP, your board, or your team actually needs to act on.Claude closes that gap.This course teaches you exactly how to use Claude AI to transform exports, call notes, and spreadsheet data into polished executive reports, pipeline narratives, and QBR decks — in minutes, not hours. No coding. No new software. No data science degree required.You'll build a real, repeatable AI reporting system tuned to your stack and your audience. The kind of system that turns a Sunday-night reporting grind into a 20-minute Monday morning workflow.If you're a revenue leader, sales ops pro, or analyst who's tired of spending your best thinking hours on documentation — this course was built for you.

AI Consultant · Revenue Automation Expert

Produce QBR decks and board updates in a fraction of the time

Generate executive-ready revenue reports from raw data in under 20 minutes

Build a pipeline narrative system your leadership team will actually trust

Extract win/loss patterns from CRM data that manual review would never find

Boost rep productivity with AI-generated coaching and outreach tools

Deploy a documented AI reporting system your whole team can run without you

The Overwhelmed Revenue Operator Sales ops manager or RevOps lead at a 50–500 person company. Owns the weekly pipeline report.

The Data-Rich Sales Leader VP of Sales or Sales Director who has Salesforce full of deal notes, call transcripts, and lost opportunity's.

The Founder or GTM Executive Doing It All Early-to-mid stage founder or Head of Growth who is the reporting function. No dedicated ops team.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction to Defend Your L&D Return on Investment

The CFO's Problem with L&D

Webinar Agenda and the Power of ROI Statistics

Shifting from L&D Metrics to Business Outcomes

Introducing the PROVE Method

Step 1: Defining the Performance Gap

Step 2: The Revenue and Cost Link

Steps 3 & 4: Outcome Baseline and Value Attribution

The 5-Step ROI Calculation Explained

Creating the 3-Page Executive Brief

Crafting a 90-Second Executive Narrative

Using the AI Accelerator Prompt

Actionable Next Steps: 5 Things to Do This Week

Conclusion and Contact Information

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Using data and metrics to measure performance, run experiments, and inform decisions.

Teachers, course creators, and instructional designers building learning experiences.

HR and people operations professionals handling hiring, compensation, employee experience, and organizational development.

Defend Your L&D Return-on-Investment in 30 Minutes

What you'll learn

Why this topic matters

You'll learn from

William Brantley