Free Lesson
Making the Business Case for Design Craft
30 min
Apr 10, 2025 3:00 PM
Virtual (Zoom)
In this video
What you'll learn
What is craft?
Define and share what "design craft" means so it doesn't come across as big, vague, or costly to non-designers.
Why craft isn't often a priority
Understand why companies regularly deprioritize the details designers care about
When you should—or shouldn't—push for craft
Relentlessly pushing for craft isn’t the right move. Gain credibility by knowing when to push or when to compromise.
How to advocate for craft with business language
Learn business arguments to successfully advocate for your design priorities and unlock support from key stakeholders.
Why this topic matters
Designers are judged for the quality of our work—something we sometimes have surprisingly little control over. When non-designers don’t understand the value of Design Craft, the compromises we're asked to make negatively impact our careers. In this lesson, learn the business cases for Design Craft that I've used to persuade PMs, Engineers, and C-Suite Execs to ship the design work I believed in.
You'll learn from
Ryan Scott
Design leader · Airbnb, DoorDash, Salesforce · Berkeley MBA
Previously at
