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Free Lesson
Applying Behavioral Science To Accelerate Growth
Part of The Growth Renaissance
45 min
Mar 25, 2025 1:00 PM
Virtual (Zoom)
In this video
What you'll learn
Understand how B2B buyers buy software In 2025
Learn my Behavioral Buyer's Journey for B2B software products & services to understand the micro-decisions of buyers.
How to capture growth during the buyer's journey
Get applicable sales, marketing & product strategies to nudge the buyers to move forward faster during their journey.
Implement operational OKRs to capture the growth
Design tactical OKRs to capture the growth at each step of the buyer's journey.
Why this topic matters
Even the best product will stall if buyers aren’t motivated to take the next step. In B2B software, complex features and long sales cycles often cause friction that derails deals. By integrating proven techniques from behavioral science, you’ll remove hidden hurdles and guide customers through your funnel more smoothly. The result? Higher conversion rates, faster adoption, and accelerated growth.
You'll learn from
Jose Bermejo
fCRO • Helped 200+ B2B Products & Services Grow
Upskilling leaders at top companies
