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Free Lesson
Leverage User Journeys to Identify Content Needs and Gaps
30 min
Feb 27, 2026 3:00 PM
Virtual (Zoom)
In this video
What you'll learn
How user journeys fail to make connections to content
With example user journeys, we'll see how they lack concrete connections to content.
Map topics and tasks to user journeys
Based on what a user is experiencing or doing, we can detail tasks and topics to support them.
Map knowledge gaps in the user journey
After listing topics and tasks, we can discover where our content does not support users and where we can improve.
Why this topic matters
UX researchers and content strategists are struggling to be relevant in the era of AI. This lightning lesson shows a unique way for practitioners to extract more value from research and make user journeys more relevant and impactful to content strategy and the organization.
You'll learn from
Theresa Putkey
Content strategy consultant