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Free Lesson
How to Train Your Instinct as a Brand Strategist
30 min
May 21, 2026 2:00 PM
Virtual (Zoom)
In this video
What you'll learn
Sharpen Your Strategic Gut
Learn how to recognize strong strategic signals instead of defaulting to safe or average thinking.
Find Tension That Actually Matters
Understand how specificity, contradiction, and emotional tension reveal stronger brand opportunities.
Build Better Strategic Judgment
Develop frameworks for evaluating ideas, insights, and cultural patterns with greater clarity and confidence.
Why this topic matters
Great strategy doesn't come from frameworks alone. It comes from instinct, the ability to feel when something is culturally alive, emotionally true, and commercially worth chasing. That instinct isn't magic. It can be trained.
This lesson gives you a working set of tools to sharpen that gut under pressure: to trust your reads, and build strategy with the kind of conviction that pulls people in.
You'll learn from
Jean-Louis Rawlence
Chief Strategy Officer at Concept Bureau. Brand Strategist. Cultural Futurist.
Previously at
