Free Lesson
The Subscription Value Loop: How to grow subscription apps
30 min
Dec 12, 2024 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Why consumer subscription apps are hard to scale
We review data from >30,000 consumer subscription apps and highlight why they are easy to launch but hard to scale.
How top consumer subscription apps overcome these challenges
We discuss the Subscription Value Loop as a framework for growing consumer subscription apps with real-world examples.
Tools for measuring and improving your company's performance
We introduce a benchmarking tool for identifying your biggest growth opportunities that will be shared with attendees.
Why this topic matters
Consumer subscription apps are easy to launch but hard to scale. The best apps overcome these challenges by building their businesses on enduring value promises and harnessing them to drive a Subscription Value Loop that increases LTV/CAC and accelerates Payback Period. In this session, we introduce this framework and apply it with a tool to help you measure and improve your own app's performance.
You'll learn from
Phil Carter
Growth advisor, investor, and former product leader at Faire, Quizlet, & Ibotta.
Previously at
