Free Lesson
Integrate PLG + Sales: Start-up Growth Playbook
Part of The Growth Renaissance
30 min
Mar 11, 2025 7:00 PM
Virtual (Zoom)
In this video
What you'll learn
Find founder-market fit
How to analyse founder-market fit and match your PLG + Sales approach to your strengths and vision.
Build your Ideal Client Profile
Build a detailed ICP that goes beyond demographics to understand trigger events, buying cycles, and decision-making.
Create a lean iterative PLG+Sales Playbook
Techniques for creating a lean,PLG + Sales motions, starting with minimal viable processes before scaling.
Maximise your ROI
Build a metrics framework that tracks both product adoption signals and sales effectiveness, maximising ROI.
Why this topic matters
In today's challenging economic environment, startups have much less room for mistakes in their execution. The PLG + Sales playbook isn't just about growth tactics—it's about building a sustainable business that aligns with your fundamental strengths and values as a founder while maintaining capital efficiency. PLG + Sales helps startups grow by combining their strengths with smart resource use.
You'll learn from
Patricia de Villa
20+ yrs launching products, 3x Founder, Fintech & Digital Banking Pioneer
Ren Saguil
Cofounder Fraxional, 25 yrs+ winning sales at Vodafone, Ruckus, Alcatel-Lucent
Previously at
