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Free Lesson
How to 40x Your Webinar Content With AI
45 min
Feb 18, 2026 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Turn one webinar into 20-40 pipeline-ready assets
Extract the AI workflow that converts webinar transcripts into LinkedIn posts, newsletters, clips, and BOFU content.
Apply guardrails that prevent generic AI content
Use my editing checklist and prompt patterns to maintain founder voice and spiky POV across all automated drafts.
Launch a sustainable content system for small teams
Map webinar moments to TOFU/MOFU/BOFU assets, set minimum cadence, and measure attribution from content to pipeline.
Why this topic matters
Most B2B teams produce webinars but struggle to extract ongoing value. This system turns one recording into weeks of founder-led content that drives demos and qualified leads—without losing authentic voice or requiring a large team. Learn the exact workflow used by teams at Valley, HeyReach, and AirOps.
You'll learn from
Will Leatherman
Founder at Catalyst Content; builds AI content systems for B2B teams