Free Lesson
AI and Excellent Research for Conversion, Retention, & PMF
60 min
Mar 26, 2026 1:00 PM
Virtual (Zoom)
In this video
What you'll learn
It’s not product-shareholder fit, product-executive fit,
product-lowest-budget-fit, product-deadline fit, product-market-good-enough or product-market-we’ll-fix-it-later.
PMF exists on three levels: macro, meso, and micro.
Customers judge you! They measure the ROI, value, and quality that you deliver.
There's research... and there's Excellent Research.
Minimum Viable Research and false validations kill products. You can't fit products to a market you don't understand.
Use AI as a critical thinking partner.
Where AI can help us with research, documentation, strategy, solutions, and more.
Preview of the longer course.
Attendees will receive a discount code for the full "AI & Excellent Research" course in April.
Why this topic matters
Consulting clients don't ask me to help them fail more or fail faster. We waste time and money solving problems we don't understand for target markets we don't understand. High failure rates aren't normal. Let's stop celebrating failure and learn to succeed. And look at where AI helps these efforts and where it's hurting us... and our customers.
You'll learn from
Debbie Levitt
Product, Service, & Experience Strategist, Researcher, Service Designer