Carol Rossi

Prioritizing Research for Impact

Founder, Carol Rossi Consulting

Focus limited time and resources on research that's aligned to business objectives and impact

Know when research is needed and when it's not

Using an Uncertainty + Risk + Cost framework, you'll know when it's time for research and when you already know enough

Learn a proven prioritization framework

... whether you're doing quarterly planning or having a quick Slack chat to decide whether more research is needed

Be confident the right people are prioritizing ...

Turn customer research into clear, powerful deliverables that drive action. 

Founder at Rex. ex-BCG, ex-Grab.

Grab

Boston Consulting Group (BCG)

Nous Group

Ruby Pryor

Ruby is the founder of Rex, a UX research and strategic design consulting firm. 

Cohort 5

Cohort 6

In this course I share everything I've learned about how to write with impact that I've learned in a 10+ year career that spanned management consulting, big tech and founding my own UX research agency. I created this course because I believe that good ideas need good communication to thrive. Writing is an essential skill for anyone who works in any organisation from the smallest agile startup all the way through to the biggest publicly listed corporate organisation. Being able to align stakeholders around your ideas, your vision, your insights, and your recommendations is an absolutely critical skill for anyone who works with customer insights. I believe that this is a skill that can be taught and can be improved. Many of us go for long stretches in our career, focusing on other more technical skills. But writing is a critical, foundational skill that can and will increase your influence inside and outside your organisation.

Transform the way you communicate your insights to stakeholders. 

Write better insights from data

 Create frameworks to present data in ways that are easy to understand

Improve the structure and storyline of your deliverables to be more compelling

Quickly communicate the key outcomes of your work to senior stakeholders

Templates that you can use to improve your written work, now

Hands on activities to practice skills and get real time feedback

UX researchers who want to present research findings in a way that is succinct, compelling and galvanizes stakeholders to take action.

Designerswho need to communicate insights with senior stakeholders or clients in ways that are crisp, compelling and memorable.

Product managers ﻿looking to bring together disparate data sources and viewpoints into a document that clarifies strategic direction.

Turn your research into measurable business impact. 

Founder. ex-BCG, ex-Grab.

Founder of Rex. Previously at BCG, Grab, Nous. 

Staging 9

Masterclass 7

This masterclass will show you how to connect your UX research to dollars, cents, and decisions that matter. You’ll learn practical methods to quantify impact, not just describe it. We’ll move from talking about “insights” to proving how your work redirects priorities and creates measurable value. You’ll leave knowing how to identify and communicate metrics that demonstrate the real impact of UX research - even when you don’t have product data. You’ll understand the four levels of impact that UX research creates inside organisations and how to frame your contribution at each one. And you’ll write your own impact statement, ready to use in a performance review, portfolio, or CV. If you want to grow your influence, build credibility with business stakeholders, and prove the impact of UX research, this action packed 2-hour session will give you the tools and language to do it. This is not a session about doing research. This is a masterclass about how to communicate the impact your research made.

This workshop will transform the way you describe your UX research impact.

Learn how to get from insights and interfaces to dollars and cents.

Learn 5 categories of metrics that show the impact of UX research

Unpack the four levels of UX research impact insight organisations

Write your own impact statement for use in performance reviews or in your CV

UX researchers who need new ways to show their impact to stakeholders in their organisations

UX researchers looking to improve the way they share their impact on their CV

Anyone who wants to think differently about the organisation impact of insights

Strengthen inner confidence, inspire others, and sharpen leadership skills through hands-on exercises and real-world tools

Leadership Coach 

Ha Tran

Founder, Ex-Google, Chief of Staff, U.S Department of State Professional fellow

Cohort 1

Cohort 3

In high-stakes moments, three things show up at once: 1. what you know is true2. what it might cost3. what you think you should do Most people try to resolve this by thinking harder or speaking better.It does not work. Because the problem is not clarity. The problem is authority. When no one is clearly leading, you: - hesitate even when you know the answer- over-explain to justify your position- say something, then walk it back- leave conversations feeling misaligned This is not a confidence issue. It is a governance issue. What changes after this workshop- You speak without over-explaining or softening your position- You make decisions faster without needing full certainty- You stop negotiating against yourself in real time- You handle pushback without collapsing or escalating- You stay aligned with your decision after the conversation ends This workshop is for you if: - You know what you want to say, but change it in the moment- You make decisions, then second-guess them after- You feel tension between what is true and what is acceptable- You are seen as capable, but do not feel fully in control under pressureMaximum 20 people/workshop to keep it intimate and practical.

You are not confused. You are running multiple leaders.

Make decisions under pressure without internal conflict

Senior leaders and managers looking to lead with conviction and assurance.

High-performing professionals who want to build stronger, more confident leadership skills.

Emerging leaders who seek to develop self-assurance, overcome self-doubt, and project confidence in high-stakes situations.

Learn to find, rank, and justify AI opportunities—become the trusted leader who turns AI ideas into business results.

C-Suite Advisor | AI Strategy & Delivery

Ellen Blackwell

Turning AI Opportunity Into Growth, Confidence, and Real Business Results

Use Cases to Strategic Impact

Suzel Wyvill-Jones

From Vision to AI Execution: Turning Strategy Into Measurable Results

The pressure to bring real AI ideas to leadership is rising fast. Many professionals are being asked to recommend opportunities, evaluate vendor pitches, and build AI plans without a clear method for what to choose first.That leads to wasted budget, scattered pilots, and low-impact projects while stronger opportunities get missed.This course helps you fix that. You’ll rapidly uncover practical AI opportunities in your area, score them using a proven prioritization framework, and learn what a compelling business case looks like to funding decision-makers.You won’t just learn about AI use cases—you’ll work on your own business challenges using real tools, decision models, and executive-ready templates. Leave with a ranked list of initiatives and the confidence to lead smarter AI decisions now.

Prioritizing Research for Impact

What you'll learn

Why this topic matters

You'll learn from

Carol Rossi