Staging environment
Free Lesson

Create an Ethical Brand with Psych & AI

30 min
Sep 10, 2025 12:00 PM
Virtual (Zoom)

In this video

What you'll learn

Apply ethical brain science to brand building

Learn how to use brain science to create messaging, offers, and experiences that people choose, return to and refer.

Identify your audience’s Value Aspiration™

Identify the deep emotional driver behind purchasing behavior and find audience alignment quickly and effectively.

Leverage AI tools with ethical guardrails

Move from feeling pressured to keep up with technology trends to confidently integrating AI in ethical and human ways.

Why this topic matters

Brands are built in the mind before they are built in the market. When you understand how the brain makes decisions, you can position, message, and market in ways that earn trust and inspire action without manipulation. It's time to build your brand on brain science and achieve sustainable growth.

You'll learn from

Chelsea Burns

Chelsea Burns

CEO of the The Marketing Psychologist™

Companies I've Worked With

Dr. Robert Cialdini
BlueEQ™
Oklahoma State Univ.
OSU Foundation
Occidental Management
See all products from The Marketing Psychologist