Promotion to CPO: What Great Looks Like

Hi, I’m Elena Luneva. I operate at the intersection of people, craft, and business. I help product leaders, founders, and GTM operators sharpen the business side of product, so they can drive growth, influence outcomes, and lead with confidence.

Over the past 20 years, I’ve scaled product and GTM teams as an executive at Braintrust, Nextdoor, LiquidSpace, OpenTable, and BlackRock. I’ve built marketplaces, AI-native platforms, and B2B SaaS products from zero to scale. Today, I advise founders, coach product executives, and teach product managers how to grow their business skills such as GTM, Financial Acumen and Executive presence, effectively. Although I have an MBA and CS degree, I do not think you need either to thrive in the future reshaped by AI. What I do think you need is the curiosit

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Taught thousands of executives through courses, executive coaching,

In just 10 years, Yue ascended the ranks from Product Manager to Chief Product Officer at top Silicon Valley companies like Thumbtack, Meta, and Instagram. Since 2016, Yue has coached hundreds of senior leaders to gain visibility, influence executive decisions, and drive impact in ambiguous, high-stakes environments. She is the author of The Uncommon Executive: Breakthrough to the C-suite as a Minority.

Yue teaches an extremely popular course, Master Executive Presence & Communication with AI, that starts March 9th.

Her biggest learning? It's a skill to get noticed and gain influence, not hope and luck. Enroll today to transform your leadership potential from a “workhorse” to a “racehorse” in your organization. 

Yue has taught at Reforge and Maven. She has an MBA from Harvard Business School

A multi-disciplined business leader and general manager with a unique balance of creative, technical and management experience. Extensive, hands-on experience in new product development for consumer and platform products. I’ve created and supported some amazing entrepreneurial /intrapreneurial ventures and built/mentored great teams along the way.

Industries I’ve built for /created value in: e-commerce, media, advertising, telecom, messaging. With B2B, B2C and B2B2C solutions.

Product Mind, WP Engine, BazaarVoice, Time Inc., Discovery, T-Mobile

Phil has held product leadership roles at companies ranging from small startups to large-scale tech companies, focused on launching new marketplaces and ecosystems.

Lyft, Pinterest, Thumbtack, Youtube, Google