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Free Lesson
Launch Frame Lesson – Frame Exec Attention in 90s
30 min
Aug 21, 2025 12:30 PM
Virtual (Zoom)
In this video
What you'll learn
Launch to Decisionmakers in 90s to Frame Choices
Starting a decisionmaking conversation must engage the "I need to decide, now" trigger in VCs/execs.
How to use slides as dynamic, high-level memory (like RAM)
"Walking through" a deck is an expected trope, and why execs/VCs don't pay great attention. Slides are RAM!
How to use "verbal drafting" instead of memorizing
Your brain doesn't need to deal with "remembering" how to say what you actually really know.
How to implement the Launch Frame today
Bring a proposal, pitch, or decision problem that you have coming up. I'll transform your launch with it, live.
Why this topic matters
You'll end up talking to VCs and decisionmakers who have heard the "same kind of thing" a thousand times. They're bored already and think they know where you're going.
What's at stake is your treatment as an equal executive, rather than a junior, and "getting through" a deck yet missing decision signals or an early close.
Shifting how you start with this framework has closed millions. Try it!
You'll learn from
Isaiah McPeak
Serial Tech Founder + High Stakes Communications Coach
Worked with
