Free Lesson
Follow the Money — Find Where Your Coaching Revenue Moved
30 min
Mar 26, 2026 6:00 PM
Virtual (Zoom)
In this video
What you'll learn
Trace where your market's money went
Use a live AI tool to search & identify the specific market research insights for your coaching niche.
Discover the language today's buyer responds to
Translate raw market research data, into the exact outcome your ideal buyer uses to justify coaching investment
Build your revenue trail and find your repositioning signal
A one-pager map showing your updated business revenue model, the shift in your positioning that closes the gap.
Why this topic matters
Since 2023, corporate coaching budgets haven't dried up — they've been reallocated.
The buyer changed title, the budget moved to a different department, and the language that makes them say yes shifted entirely.
Most coaches are still pitching to a room that moved on, while a smaller group who figured out how to follow the money are busier than ever.
You'll learn from
Judith Glory
ICF MCC · MBA ESSEC · 6,500+ sessions · Fortune 500 · Global · EN/FR · Harvard
She is working with Executives from..
