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Free Lesson
How to Rank on AI Search (Rise: 35K → 250K)
45 min
Jun 25, 2026 12:00 PM
What you'll learn
The 3 levers that build entity authority
Brand mentions, structured data, and high-trust associations — how each one works.
How to source AEO-grade brand mentions on a small budget
Austin's exact partner network and the publication tiers that move the needle.
The monthly cadence and tracking system that compounds
How to run the system, how to know it's working, and what to report to leadership.
Why this topic matters
The AEO conversation usually stops at "we need entity authority." That leaves B2B operators with the metric but not the mechanics. At Rise, Austin built the system that took the channel from 35K to 250K monthly visits — and now controls every featured snippet for Rise's most important keywords. In this LL, he opens the playbook: what to publish, where to get mentioned, and how to track it.
You'll learn from
Austin Heaton
Head of Content / SEO / AEO at Rise
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Will Leatherman
Founder, Catalyst GTM Agency
