Free Lesson
The Art of Unbiased User Interviews
30 min
Jul 17, 2024 12:00 PM
Virtual (Zoom)
What you'll learn
The causes & effects of bias in interviews
Understand how your actions impact the quality of your data -- and the product decisions that result from it.
My favourite strategies to limit bias
Build a toolkit of specific, proven steps you can take to improve your interviews immediately.
What to do if you mess up!
Practice pivoting and "de-biasing" questions on the fly, because even the most seasoned interviewers mistakes.
Why this topic matters
If the data you collect from your conversations with customers is tainted with bias, it's worse than useless -- it can actively harm your company by guiding it in the wrong direction. This talk teaches you exactly what you can do to limit bias in your interviews and start making smarter, more confident product & design decisions.
You'll learn from
Elizabeth Creighton, PhD
Founder of Brazen UX | ex-Shopify | 1,000+ interviews conducted
clients include
