Free Lesson
The Double Life of the API Product Manager
45 min
Dec 3, 2025 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Why so few PMs know APIs & MCP well & how you can join them
APIs are a technical discipline and your customers are developers, so you have to be able to speak their language.
Why API PM is 2x challenging but also super rewarding
Your product is powering solutions you might never have imagined. As a result you'll work harder and be irreplaceable.
Top 5 ways to do API PM really well (that most people miss)
I'll show you the 5 in-demand skills needed, on top of your regular PM know-how. (hint: AI and specs feature heavily).
What the top API-as-a-Product companies do differently
Organizations like Stripe, Twilio & OpenAI rely heavily on the API Product Management discipline, hiring top candidates.
How to become more technical as a PM in 2026
Build your plan to learn more and practice the skills needed to become a more technical PM.
Why this topic matters
APIs are everywhere, and with AI and Agents, API Products are more in demand than ever.
But most PMs don't know how to approach them.
So, breaking into Product Management can be tough, but with 15+ years as an API PM lead, I can help you make the transition smoothly.
Also, becoming more technical and specialized has its rewards: Platform and API PMs get paid more than core PMs, > 19% on average!
You'll learn from
Emmanuel Paraskakis
Founder, Level 250 | 3x VP, API Products
Previously at
