DFY Automation

The GTM Operator Masterclass in 75 Minutes

Javeria Shah

Clay GTM World Cup Champion 2025 🏆| Co-Founder @ DFY Automation | All-Bound GTM

Ali Asghar

Co-Founder & CEO @ DFY Automation | All-Bound GTM & Business Process Automation.

I'll show you how to pressure-test your market, expose fake segments, and identify who is actually capable of buying.

The Buyer Mapping Framework (Stop Hunting, Start Targeting)

Triggers and enrichment alone won't cut it. Build a system that tells you exactly who to contact, why now, and with what

The Signal Waterfall Method (Intent alone isn’t enough)

I’ll walk through fallback logic, nurture loops, and re-entry systems that keep you present... without becoming noise.

The Dark Funnel Strategy (Zero Intent, Still Win)

Master GTM, finance, and executive presence so you can run the business, not just the roadmap.

CPO, Executive Coach, Advisor

Nextdoor

Amazon

Apple

Ant Group

Elena Luneva

CPO & Advisor, Former CPO Braintrust, Nuna, GM Nextdoor, VP LiquidSpace

All Star

Joia

The C-suite works on the business. In this program, I teach you to build real business fluency and articulate it in a way your CEO, CFO, and board understand.The gap between Director and CPO is your ability to:<ul><li>Design GTM strategies that unlock new markets</li><li>Present revenue models that earn executive approval</li><li>Build stakeholder buy-in before you walk into the room</li></ul>In this live, cohort-based intensive, you’ll elevate your GTM strategy, financial fluency, executive presence, and influence through an AI-native systems approach that integrates into your day-to-day work.Why learn from meI’ve done the transition you’re aiming for multiple times over the last 20 years:<ul><li>Started as a business analyst at BlackRock, learned product management before it was cool at OpenTable, and grew from IC to leading product orgs at LiquidSpace, Nuna, Nextdoor, and Braintrust</li><li>As CPO at Braintrust, I transformed a struggling marketplace into a $285M AI-powered platform</li><li>At Nextdoor, I built a new B2B vertical from scratch that became 30% of IPO revenue</li></ul>Now I teach product leaders how to build the GTM, P&amp;L, and executive presence systems that move them from “strong operator” to promotion-ready VP, CPO, or GM.

Go from great PM to promotion-ready CPO in 2 weeks.


GTM Strategy Design

Speak the Language of Finance

Executive Presence

Influence

AI Executive Stack

Senior / Group PM. You’re trusted to ship features and lead projects, but you’re hitting a ceiling. You want to be seen as a business owner.

Seasoned Director / VP aiming for CPO / GM. You run a portfolio, but you want sharper financial storytelling and a clearer GTM strategy.

New Director / Head of Product No one taught you GTM, P&amp;L, or how to influence executives. You want a playbook.

Go from understanding marketing measurement to running it at work — with AI-powered tools you keep forever.

Cohort - May

Marketing Analytics Leader & Author

BMW Group

Just Eat Takeaway.com

Kindred

@Packtpub

Gui Diaz-Berrio

Led measurement for €100M+ in ad spend at Kindred Group & Just Eat Takeaway

Cohort - March

Cohort - June

Marketing measurement is changing fast. Google Meridian just launched. Bayesian MMM is replacing legacy approaches. Your team is asking for attribution answers you can't deliver with last-click.But the gap between knowing MMM theory and running it is brutal. 54-column datasets where 12 variables will break your model. Thousands of adstock parameter combinations. Meridian errors the docs don't cover. Model outputs you're not sure you can trust.This course closes that gap — with AI doing the heavy lifting.You'll build MMM models (OLS, Bayesian, and Google Meridian), run Shapley and Markov attribution, and design geo-experiments with power analysis. Not toy examples — real pipelines on real data.The difference: you leave with Claude Code Skills — AI-powered tools that automate variable classification, data formatting, and model diagnostics. Run them on your own data, at your job, after the course ends.You don't need to be a Python expert. The Skills handle implementation. You focus on the science and the judgment calls.Early bird: use code EARLYBIRD-JUNE26 for 20% off.

You understand marketing science. The code is where it falls apart.

Build Marketing Mix Models from scratch — OLS and Bayesian

Run Google Meridian end-to-end on real multi-geo data

Measure attribution with Shapley values and Markov chains

Design geo-experiments that actually prove incrementality

Leave with Claude Code Skills that work on your own data

You can write a for loop, define a function, and load a CSV with pandas. You do NOT need to be a Python expert — AI handles the heavy code

Working knowledge of Python

You've worked with campaign data, channel spend, or marketing KPIs. You know what impressions, CPM, and ROAS mean in context

Familiarity with marketing or media data

Marketing analyst or data scientist who's been tasked with building in-house measurement but struggles to go from theory to working code

Marketing lead who relies on MMM vendor's black box and wants to understand, validate, and eventually complement or replace their outputs

Data professional who tried Meridian, Robyn, or PyMC-Marketing and hit walls with data formatting, prior specification or debugging errors

Develop positioning and messaging that fuel pipeline 

CMO, Advisor, Author of Standout Startup

Allyson Letteri

CMO, GTM Advisor, and Author of Standout Startup. 

Cohort 1

Cohort 2

When your messaging resonates, your pipeline grows faster. But many startups struggle to communicate their product’s value to their ideal customers.In just 2.5 hours, you’ll fix this.You’ll capture the insights you need to sharpen your positioning, then use AI to build a high-converting messaging framework. Finally, you’ll put it into action with a homepage outline you can launch fast.You’ll learn how to: ✨ Define clear positioning that sets you apart ✨ Build messaging that actually drives pipeline ✨ Turn messaging into a homepage you can launch nowThis workshop is hands-on and fast-paced.You’ll leave with messaging you can launch right away, plus a repeatable process to refine your messaging as your market shifts.This workshop sets the foundation for every part of your GTM strategy.

Create messaging that drives pipeline. Clarify your positioning and build high-converting messaging you can launch, fast.

Define your ICP and buyer persona

Sharpen your positioning and differentiation

Build messaging that converts

Turn messaging into a homepage that sells

B2B startup leaders who need effective messaging to launch their new product or increase pipeline and sales.

Marketing managers who want to learn a smart process to create high-converting messaging that drives more leads and better launches.

PMs and engineers who need the tools to develop positioning and value propositions so that their products sell.

You'll master basic and advanced skills in Claude Code for building and marketing products. 

AI PMM Leader, x-Google, Meta, Atlassian

Google

Microsoft

Atlassian

Databricks

Abhishek Ratna

Chief Product Officer - PMMSherpa | ex-Google, Meta, Microsoft, Atlassian

Batch 1

Most product and marketing teams treat Claude Code like a coding assistant. It isn't. It's a runtime for building AI products, instrumenting evals, and running go-to-market workflows that used to need a team of five.Over six weeks, you'll learn Claude Code from the ground up , then use it to build a working AI product and the agentic marketing system around it. No prior coding experience required.I'll teach you live using lessons from a real working AI product (PMMSherpa) used by 200+ users across 12 countries.What we'll cover:<ol><li>AI and Claude Code foundations: LLMs, agents, prompt engineering</li><li>Claude Code deep dive: CLAUDE.md, subagents, hooks, MCP</li><li>Evals: defining the right ones and instrumenting them in Langfuse</li><li>Designing your UX with Claude Code</li><li>Product marketing and GTM: Fortune 100 lessons from the Magnificent Seven</li><li>Building multi-agent marketing systems for your product</li></ol>You'll walk out completely comfortable building and marketing AI products with Claude Code. Learn from <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/abhishekratna">Abhishek Ratna,</a> a 16 year FAANG veteran in product and Go-to-Market (GTM), who has built and scaled AI products globally at Google, Atlassian, Meta, Microsoft and Databricks.

Build real AI products and ship agentic GTM workflows with Claude Code.

AI and Claude Code foundations

Claude Code Deep Dive

Evals

Fortune 100 lessons on Product Marketing and GTM

Building Multi-Agent Marketing Systems

Anyone who wants to build AI products with Claude CodeYou want to go from a basic familiarity to hands-on expertise

Product Marketers wanting to build AI systemsYou wish to master AI and Claude Code to 10x your outcomes

Technical founders/PMs wanting to shipYou need the full stack - product to GTM, and AI systems that make you win

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Operations professionals who optimize processes and manage day-to-day business functions.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Planning and executing product launches, market entry strategies, and cross-functional go-to-market coordination.

The GTM Operator Masterclass in 75 Minutes

What you'll learn

Why this topic matters

You'll learn from

Javeria Shah

Ali Asghar