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Free Lesson
Turn 1 Webinar into 30 GTM Assets with AI
45 min
Mar 25, 2026 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
How to plan a webinar for maximum repurposing
Structure your agenda, questions, and proof points so one recording becomes 30+ clips, posts, emails, and sales assets.
Use AI with guardrails to preserve founder voice
Apply a transcript-first workflow with quality checks that prevent generic output and maintain authentic POV.
Distribute assets and measure content-driven pipeline
Map assets to channels, sequence a 7-day cadence, and set up attribution to prove pipeline impact.
Why this topic matters
Most B2B teams spend hours on webinars but extract minimal content value afterward. This session teaches the system GTM leaders use to multiply one expert conversation into a month of pipeline-driving assets—with AI workflows that scale without sacrificing voice or strategic depth.
You'll learn from
Will Leatherman
Founder at Catalyst Content, building AI content systems for B2B GTM teams
