Free Lesson
Spot the Right AI Opportunities
30 min
Sep 21, 2025 6:00 AM
What you'll learn
Why 95% of GenAI pilots fail
Understand the common traps that cause most AI experiments to stall before impact.
Spotting opportunities using the PROVE-IT framework
Learn a structured way to evaluate AI opportunities
How to pick winners early
Apply the framework to quickly separate high-leverage bets from hype-driven distractions.
Why this topic matters
Most product leaders are under pressure to “do something with AI.” But without a clear system, teams end up chasing demos that don’t scale. Experimentation data shows 95% failure rate for GenAI products.
With the right filters, you can flip the odds — focusing your time and budget on AI work that sticks, delivers measurable value, and earns executive trust.
You'll learn from
Pranav Pathak
Director of Product, AI @Booking.com
Previously at