Free Lesson
Design a Winning Business Model for Your Product
45 min
Dec 23, 2025 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
A system to make the right business model decisions
Use systems thinking with a canvas designed for profitability
How to choose the best pricing model for your offering
Align the benefits customers desire to the features and capabilities of your offering
Avoid common pricing pitfalls
Identify and avoid pricing, packaging, and licensing mistakes that could compromise your business model
Why this topic matters
While the growth of AI-enabled offerings has generated momentum, growth alone is not enough to ensure sustainability. The probability of product success dramatically improves with early planning for profitability. A sustainable business model is built on a system of interrelated choices made not once but over time. Leave with a one-slide canvas to make better pricing and packaging decisions.
You'll learn from
Jason Tanner
CEO at Applied Frameworks | Co-Author of Software Profit Streams
Previously at Capital One, SAS, NashBio
