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Free Lesson
Specifics are in vogue. Let's add some to your work story
45 min
Jul 16, 2025 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Gain more notoriety and recognition. Improve your brand
Replace vague, ambiguous descriptions of your work with intriguing specifics which help us get it—and celebrate it
Employ 5 journalism tactics to add specificity to your work
Learn crisp ways to apply data, details, and context from a former reporter at the Economist, FT of London, & Guardian.
Coach to our blockers. Discuss how vagueness helps & hinders
Vagueness disconnects. Specifics connect. Get more comfy adding colorful gems, meaningful facts, and depth. Worry less.
Why this topic matters
Vague work descriptions can sandbag high-performers by causing us to blend in too much and sound generic vs fabulous.
Colorful context, comparisons, description, and imagery can liberate us, without showing off one bit, once we know how. While most business professionals don't study journalism, many I've coached find this reporter-approach to storytelling helpful, if we want to stand out.
You'll learn from
DG McCullough
Communications Coach for Fortune 500 & Fortune 100 Leaders
Coached (and coach) leaders at
