Working Effectively With SMEs to Create High-Value Content

Lee Densmer is a content marketing strategist, writer, teacher, and author. Her recent book, Content, Simplified: The Biggest B2B Content Marketing Mistakes and How to Fix Them, outlines the top 40 problems she’s seen across 19 enterprise content programs and how to fix them. She owns Globia, a content marketing consultancy that offers content strategy, editorial planning, and content development. Her key focus is helping small teams level-up their content by clarifying and simplifying the strategy and putting it into action. 

Stephanie Trovato is a content strategist and copywriter who helps B2B SaaS and tech companies turn complex products into clear, compelling stories. As the founder of Big H Content, she's spent the past six years building high-output content programs for 40+ organizations across B2B SaaS, AI/ML, Martech, eCommerce, FinTech, and managed services. Her work spans strategy, writing, and operations, focusing on content that drives traffic, builds trust, and moves pipeline. She specializes in fractional roles where she can dig into deep strategy work, hands-on execution, and see real impact across the entire content lifecycle.