Noah Adelstein

Intent Signals 101

International Growth @ Rippling & founder of The GTM Engineer Pod + Community

An overview about intent signals and why they are important in GTM Engineering

What are intent signals, and why do they matter?

From basic to sophisticated to complex signals

The 3 levels of intent signal quality

The underlying mechanics to find signals and store them most cost efficiently

How to find, store, and capture signals

Get from scattered prompts to semi-automated systems that run with minimal time from you—and run evals to find what works best.

Training teams at YouTube, Canva, Maze +

YouTube

Canva

Figma

Ramp

Caitlin Sullivan

Ex-Head of UXR in Product Team - Spotify Business, Advisor, Top 100

Cohort 2

Cohort 3

In 2 weeks, you'll go from Claude running superficial scans of your discovery data to airtight decisions from continuous workflows. No missed hidden gems. No hallucinations you didn't catch. Just insights you can actually bet your career on. From workflows that let you gather customer signal on repeat. Free Claude Code tutorials teach you how to use the tool to go faster. But faster can also = superficial. This course teaches you to build insight systems that are fast, validated, and run with minimal effort. -- You'll build systems that: - Have trustworthy verification built-in - Apply your own style and process that you know works - Minimize unnecessary context window/token use - Deliver customer signals in half the time

10x faster insights—that are actually right.

Build systems for insights that are FAST *and* RIGHT

Connect + update everything, export nothing

Know what works -- and prove it

Ship with confidence

You have a computer you're allowed to install Claude Code on, give file access to, and you'll use it in the Terminal. 

You're allowed to use Claude Code on your computer

Claude Pro or Max subscription (from $20/month), or Anthropic developer console account with credits (pay as you go).

You have Claude Pro or Max

You don't need to know how to do anything in there yet, but you *must* have set up Claude Code before the course dates begin.

You have Claude Code set up in your terminal, logged in with an account

You're a PM who's watched free Claude Code tutorials--but know you can't trust their superficial synthesis. You need systems for big bets.

You're a Researcher or Designer who want to 10x your analysis speed without sacrificing reliability.

You're making product decisions from qualitative or quantitative customer data<ul><li></li></ul>

Gain Strategic Engineering Advantage in the age of AI

Product Leader with 15+ years experience

Mihaela Draghici

Engineering Leader 20 years experience

Daniel Ghilea

Engineering Leader 20+ years experience

PublicisSapient Cohort

June Cohort

A half-day workshop, designed for senior engineers who want move from the "how" of engineering to the "why" of business impact and get a competitive advantage in a time when AI is making pure execution less differentiated. ----At senior level, the ceiling is rarely technical. You’re a strong engineer. You're already great at execution.You write solid code and review code at a high standard.You solve hard technical problems.You design scalable systems. You ship complex features.ButYou may struggle to:<ul><li>Connect architecture decisions to revenue or risk.</li><li>Challenge roadmap choices using business language.</li><li>Influence prioritisation without positional authority.</li><li>Translate technical language into strategic urgency.</li><li>Participate meaningfully in discovery discussions.</li></ul>The result?That limits your influence, your growth, and your impact as a strategic contributor.Because no one trained you in product thinking from an engineering lens. To move into strategic alignment, you need to stop treating product sense as a "PM skill" and start considering it as a technical optimisation for business impact.This workshop is designed to bridge the gap between code and commercial reality.

Learn how to connect technical decisions to business impact, speak clearly in strategy talks, and influence what gets built, not just how.

Understand what product sense really means

Understand the hierarchy of decision layers: Strategy To Roadmap To Backlog

How to choose and implement the right metrics

Speak the language of product and business confidently

Senior Engineers &amp; Tech Leads already making architecture decisions who want more influence over product and roadmap decisions.

Aspiring Staff / Principal Engineers who need to move from execution to shaping technical and product strategy.

Engineers stepping into leadership who are expected to contribute to business and roadmap discussions, but were never taught how.

Develop positioning and messaging that fuel pipeline 

CMO, Advisor, Author of Standout Startup

Allyson Letteri

CMO, GTM Advisor, and Author of Standout Startup. 

Cohort 1

When your messaging resonates, your pipeline grows faster. But many startups struggle to communicate their product’s value to their ideal customers.In just 2.5 hours, you’ll fix this.You’ll capture the insights you need to sharpen your positioning, then use AI to build a high-converting messaging framework. Finally, you’ll put it into action with a homepage outline you can launch fast.You’ll learn how to: ✨ Define clear positioning that sets you apart ✨ Build messaging that actually drives pipeline ✨ Turn messaging into a homepage you can launch nowThis workshop is hands-on and fast-paced.You’ll leave with messaging you can launch right away, plus a repeatable process to refine your messaging as your market shifts.This workshop sets the foundation for every part of your GTM strategy.

Create messaging that drives pipeline. Clarify your positioning and build high-converting messaging you can launch, fast.

Define your ICP and buyer persona

Sharpen your positioning and differentiation

Build messaging that converts

Turn messaging into a homepage that sells

B2B startup leaders who need effective messaging to launch their new product or increase pipeline and sales.

Marketing managers who want to learn a smart process to create high-converting messaging that drives more leads and better launches.

PMs and engineers who need the tools to develop positioning and value propositions so that their products sell.

You're not going to learn AI by reading essays.

Founder, @And/or Labs

Vishveshwar Jatain

Founder @ And/or Labs

Scroll LinkedIn for a minute and you'll spot someone engagement farming an "AI system" as the silver bullet to all your go-to-market challenge.Or hop over to X and you'll see a 5,000 word trending essay about "how building a harness for your AI is the real unlock no one is talking about".Most of these systems fail to deliver in the real world.The only way to build anything useful is to learn the tools of the trade, which is why I designed this workshop to help you learn Claude Code by building with it.

By joining this workshop, you'll go from bring a passive consumer of AI news to a hands-on practitioner

A solutions-first approach to AI

Be the go-to person in your team

Future-proof your career

Marketers who are AI-curious but don't know where to begin

Founders who need a second brain to offload GTM busywork

GTM execs who want to infuse new ways of thinking into their org

Featured Lightning Lessons

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Introduction and Workshop Agenda

Defining Intent Signals and Their Importance

Audience Brainstorm: Identifying the Ultimate Intent Signal

The Three Types of Intent Signals: 1st, 2nd, and 3rd Party

The Three Levels of Intent Signals: Basic, Logic-Layered, and Custom

How to Store and Action Intent Data

Finding and Evaluating Data Providers

Live Brainstorm: Signals for a Carbon Data Platform

Live Brainstorm: Signals for a Satellite Antenna Company

Q&A: B2C Signals, Data Enrichment, and Storage Solutions

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Intent Signals 101

What you'll learn

Why this topic matters

You'll learn from

Noah Adelstein