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Free Lesson
UX Research Practices You’ll Need to Discover AI’s Value
90 min
Nov 14, 2025 10:00 AM
Virtual (Zoom)
In this video
What you'll learn
How UX research best uncovers where AI is most valuable.
Identify how to deliver AI functionality that exceeds customer expectations, anticipates needs, and eliminates burdens.
How limiting AI’s functional scope avoids complexity.
You want to deliver only what’s necessary to avoid the pitfalls of experience rot. Identify what users don’t need.
How the user’s latent needs contribute to innovative AI.
Use advanced user research techniques to identify needs that users may not be aware would improve their lives.
Why AI demands a more mature UX research practice.
Usability testing, interviews, and surveys won’t identify AI’s actual value. You’ll need a strategic research upgrade.
Why this topic matters
How do you ensure your new AI functionality will succeed? Some organizations believe they understand the purpose and value of their AI investments without ever consulting real users or conducting rigorous research. The result? Busy work, wasted resources, and AI functionality that fails to move the needle for customers. Explore how strategic UX research delivers meaningful product improvements.
You'll learn from
Jared Spool
Center Centre’s Maker of Awesomeness and expert in UX Strategy.
A Center Centre program
