Free Lesson
How To Segment Your Data To Acquire More Customers
Part of The Growth Renaissance
45 min
Feb 25, 2025 2:00 PM
Virtual (Zoom)
In this video
What you'll learn
Why "blended" metrics can be so dangerous
We'll walk through where aggregate data can hide both opportunities and risks within your current growth efforts.
How to properly segment your customer data for growth
Learn the most valuable ways to cohort your customers & uncover those the "aha" moments you've been searching for.
Distinguishing between local maxima & global maximum
How to apply this deaveraging framework through the entire customer lifecycle to optimize your return on investment.
Why this topic matters
Sometimes, the answer is right in front of you—you just can’t see it yet.
Proper data segmentation is essential for identifying and acting on the highest-leverage opportunities to acquire more customers.
Without it, brands often misdiagnose what’s driving their results, leading to wasted effort on the wrong priorities.
Together, we’ll cover how best to cut the data to grow your business faster.
You'll learn from
Anthony Scarpaci
Growth Advisor (former VP, Growth at Acorns)
Former Growth Marketing Leader At
