Free Lesson
Master the Hidden Demands of Design Leadership
30 min
May 15, 2025 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
Reframe design as a business function, not a craft
Understanding design as a 'function' unlocks why it's treated differently than other disciplines.
Lead design as a change agent
Learn the change management skills and practices required to succeed as a design leader
"Mediate the Membrane" between design and business
Master the skill of operating between corporate pressure and creative practices.
Why this topic matters
Design leadership isn’t just hard—it’s misunderstood. Unlike other business functions, design thrives in ambiguity, straddles distinct disciplines, and often lacks clear metrics. This makes leading it uniquely challenging. This Lightning Lesson reveals some deep truths behind why design leadership feels so different—and what to do about it.
You'll learn from

Peter Merholz
ex-Adaptive Path, author of Org Design for Design Orgs
Taught at
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