Free Lesson
⚡“What Your Demos, Trials, and Analytics Aren’t Telling You"
30 min
Aug 13, 2025 4:00 PM
Virtual (Zoom)
In this video
What you'll learn
See the Blind Spots in Your Customer Signals
Learn why demos, trials, and product analytics often lead teams astray—what they aren’t telling you about your customer.
Blind Spots Breakdown: What Each Method Misses
A breakdown of what each methods misses in regards to customer discovery - why your efforts to scale are failing.
A Better Way: Customer Jobs-to-be-done + Behavioral Science
How customer jobs-to-be-done (progress) + behavioral science (barriers to progress) can inform your GTM efforts.
A Few Foundational Customer Understanding Frameworks
A few helpful frameworks to leverage and improve level of foundational customer understanding to fuel GTM efforts.
Why this topic matters
You can’t build a winning GTM strategy on data that only shows what happened. Yet that’s what most teams rely on—demos, trials, and dashboards that lack context, causality, or emotion. The result? GTM motions that feel off, messaging that misses, and growth that stalls.
This Lightning Lesson will help you shift from activity without clarity to a strategy rooted in customer truth.
You'll learn from
John Gusiff
Founder, Customer Centric Solutions LLC
Consulted at
