An Introduction to Advanced Quantitative JTBD Research

John Gusiff is the Managing Partner for Customer Centric Solutions LLC. He founded the company in 2002 after spending 15 years helping leading brands across B2C, B2B, and B2B2C industries, design and implement customer acquisition, engagement, service, and retention strategies.

He is passionate about improving the lives of customers via human-centered design and design thinking methods. He leverages customer jobs-to-be-done (jtbd) insights research along with applied behavioral science when consulting with his clients.

He has worked directly with executives in marketing, sales, product development, customer service and support functions to help them rethink how they better service their customers and implement the processes, organization, and technology to support it.

Clients have included: A

Dominic Ricchetti is a quantitative research expert with 40 years of experience at leading research firms and brands.

He launched the Product Lab at ServiceNow and drove product innovation through advanced analytics.

Dom developed many custom methods, particularly for the JTBD frameworks, personas, segmentation, driver analysis and conjoint studies.

With a foundation in engineering, computer science, and masters in operations research, market strategy, and business planning -

Dom empowers professionals new to the field or looking to expand their quantitative skills.

Dom has worked at companies such as Dell, Intuit (TurboTax & Quickbooks), Microsoft, Nordstrom, ServiceNow, Starbucks, and T-Mobile.