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UX and Today’s Reality of Delivering AI Functionality

90 min
Apr 28, 2026 2:00 PM
Virtual (Zoom)

In this video

What you'll learn

Identify AI functionality that matches your users’ needs

Guarantee that any AI enhancements to your products and services improve your customers’ and users’ lives.

Adapt your UX skills to handle AI’s unpredictability

Design AI experiences users can trust by effectively handling uncertainty, variability, and system limitations.

Avoid AI pitfalls that reduce value and trust

Ensure AI reduces user burden without breaking outcomes, so users achieve their goals without added frustration.

Bridge the gap between AI hype and real capability

Use proven UX frameworks to decide what to build so your AI delivers real value within today’s constraints.

Why this topic matters

AI hype far exceeds what today’s technology can deliver. To build the right solutions, you must understand where AI realistically adds value and where it makes the experience worse. Most people do not care if your product uses AI. They care about getting better results. When you focus on real customer needs, you reduce effort, build trust, and improve people’s lives.

You'll learn from

Jared Spool

Jared Spool

Center Centre’s Maker of Awesomeness and expert in UX Strategy.

A Center Centre program

Center Centre – UIE
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