Free Lesson
Nail your Premium Course Value Proposition
45 min
Jun 9, 2026 12:00 PM
What you'll learn
The Knowledge, Application and Outcomes Framework
Get clarity on your offer by pulling these dimensions apart. Don't be fooled, it sounds easier than it is.
The Framework as a Value Proposition Tool
Recompose the dimensions with the right hierarchy and craft a believable, compelling value proposition.
AMA with Vanina, Former VP Marketing at Maven
Lesson is 30 minutes, stay on for Q&A
Why this topic matters
You spent months building a course that holds years of experience. Now you have to articulate it's value and it feels impossibly hard.
This is a normal. You are too deep. Too close. In this lesson, I'll give you a simple framework to step back and nail your value proposition in 2 simple moves: 1-Promise Clear Outcomes. 2-Substantiate Outcomes with the Application of Specific Knowledge.
You'll learn from
Former VP Marketing at Maven