Free Lesson
Use AI to Discover Who Actually Wants What You Sell
45 min
Feb 9, 2026 9:00 AM
Virtual (Zoom)
In this video
What you'll learn
Discover demand hiding in places you never thought to look
Watch AI surface real buying intent from Reddit threads, reviews, and comments— places your competitors aren't looking.
Understand why your current audience assumptions cost you
Learn why surveys or personas miss actual demand — and what to look for when identifying who really wants what you sell
Build a "who actually wants this" profile before you leave
Leave with an AI workflow you can run to discover buyer segments you didn't know existed for your product or service
Why this topic matters
Most businesses guess who their buyers are. They build personas from assumptions, run ads to audiences that don't convert, and wonder why growth stalls. The people who actually want what you sell are already talking online — describing problems, comparing options, wishing something existed. You're just not listening in the right places. This session shows you how AI finds them. You'll see it live.
You'll learn from
Abi Awomosu
AI Research Leader • Ex-Uber, Meta • Bestselling Author of 'How Not to Use AI'
Previously at
