cloop

How to Turn Your Personal Brand Into Job Offers

Nike

Booking.com

Amazon

Robinhood

Kellie McCann

Talent Branding Leader for Fortune 100 Companies + Your Reputation Expert

Learn how recruiters actually evaluate credibility in 2026 — and how to position yourself memorably through storytelling

Build a brand that gets you seen

Ditch performative networking and application churn. Learn how to focus energy where it counts and compounds

Navigate the job market without burning out

Turn your reputation into interviews, referrals, consulting leads, and offers — from companies you already align with

Convert your credibility into career momentum

Learn how to use AI with a clear purpose, and without sounding like everyone else (this is a BIG differentiator).

Use AI strategically and sustainably

This course teaches you how to harness the power of AI to build an authentic personal brand that gets you noticed, trusted, and chosen. 

Personal Branding Pioneer

Microsoft

LinkedIn

Coca-Cola

Mailchimp

William Arruda

William Arruda is a personal branding pioneer, entrepreneur, and AI enthusiast.

Cohort 2

Cohort 3

AI is already shaping how work gets noticed, rewarded, and remembered. The problem is not that people aren’t using it. The problem is that many are using it in ways that dilute their voice, blur their value, or make them sound like everyone else.At the same time, visibility has become harder. Hybrid work limits informal exposure. Content is everywhere. Attention is scarce. Doing great work is no longer enough if people don’t clearly understand what you bring and why it matters.This course exists to solve that gap.William takes you step-by-step through his proven personal branding process: KNOW, SHOW, GROW, and helps you maximize it in support of your career goals. You’ll learn how to anchor your personal brand in clarity first, then use AI to support it, not replace it. Instead of chasing trends or posting more noise, you’ll build a strong point of view, communicate it consistently, and use AI to work faster and smarter without losing trust or authenticity.In a world where AI can generate endless content, the professionals who win are the ones who use it intentionally and stay unmistakably human. This course helps you do exactly that.

Transform Your Career Or Business With the Power of Personal Branding + AI

KNOW what sets you apart

Determine what you want to be known for

SHOW up with clarity and confidence

GROW visibility without chasing noise

Build momentum you can sustain

Professionals&nbsp;who want to stand out, get noticed, and succeed by building a magnetic personal brand that attracts opportunities.

Team and project leaders&nbsp;who want to amplify their influence, inspire trust, and position themselves as authentic, credible voices.

Entrepreneurs, Coaches &amp; Consultants&nbsp;who want to attract clients, grow their reputation, and opens doors—while spending less time marketing.

Transform your career into a powerful professional brand in 4-weeks. Gain the tools, strategies and confidence to stand out in an AI world.

This will be a small class setting and group environment so that we can focus on outcomes & success.

Design Your Next Chapter - Cohort 4

Helping Leaders & Companies Thrive

NBCUniversal

Warner Bros. Discovery

Unilever

Shawn Johnson

Founder of SocioPunk: 25 yrs building global brands, products & successful teams

This will be a small class setting and group environment so that we can focus on outcomes & success. 

Design Your Next Chapter - Cohort 3

Design Your Next Chapter - Cohort 5

By the end of this course, you’ll go from being uncertain about how to position yourself to confident in telling your story, showcasing your skills, and communicating your value with clarity in an AI driven world.You’ll leave with a professional brand system, career toolkit and leadership-ready presence that helps you stand out in today’s competitive market.Learn how to frame your narrative, design a unique brand system, and apply proven communication frameworks that companies can’t ignore.Each week, we’ll build practical tools and skills that give you the clarity and confidence to navigate transitions, pursue promotions and land your next big role.I bring 25+ years of executive experience leading design, product and brand organizations at Microsoft, NBC &amp; Warner Bros. Discovery. Now I’m bringing those same frameworks and insights directly to you. Key Takeaways:• A clear, compelling career narrative • A repeatable professional brand system • Communication frameworks for clarity and impact • A career toolkit built for today’s market • A networking plan to position yourself for leadershipThis course will help you better promote yourself through your strengths, narrative and brand.

Go from uncertainty to unstoppable with a presence companies can't ignore.

Audit & Frame Your Career Story

Craft Your Professional Brand System

Communicate with Clarity & Impact

Develop a Foundational Toolkit for Changing Markets

Networking for Visibility, Influence & Leadership

This course is designed for professionals at all stages - from job-seeking, transitioning or preparing for leadership.

No prerequisites required.

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

Emerging LeadersMid-career professionals aiming for promotion, build executive presence, sharpen communication, and elevate visibility.

Founders &amp; IndependentsFounders and professionals working in tech, product &amp; design who want to stand out with their personal brand.

Clarify your value, amplify your voice, and grow your visibility and presence

Google

American Express

L'Oreal Paris

Adobe

Personal Branding Pioneer. Author. Speaker. AI Enthusiast.

Cohort 1

Your personal brand already exists.The real question is: is it opening doors or quietly holding you back?In today’s world, where AI is changing how we work, compete, and get noticed, being good at what you do is no longer enough. You need to be clear about your value, visible in the right ways, and consistent in how you show up.Most people struggle with this. Not because they lack talent, but because they lack clarity and a system.That’s what this course gives you.In this highly interactive, one-day workshop, you’ll define your personal brand using a simple, proven framework and learn how to use AI to make the process faster, easier, and more effective.You’ll walk away with a clear understanding of what makes you stand out, a compelling way to communicate it, and a practical plan to grow your visibility and opportunities.No fluff. No jargon. No becoming a content machine.Just a smarter, faster way to build a brand that works for you.

Build a compelling personal brand and use AI to grow your visibility/opportunities. Know exactly what you need to do to achieve your goals.

Define a clear personal brand that sets you apart

Turn your experience into a compelling brand story

Learn how to use meetings to build your brand and impress leaders

Build visibility without feeling self-promotional

Leaders and Career-minded ProfessionalsYou’re good at what you do, but not enough people know it. You seek more visibility and recognition.

Consultants and Coaches You know personal branding matters, but you’ve never had a structured way to define and communicate yours.

People in Career Transition You’re at a career inflection point. You want to grow or pivot and need a clearer way to position yourself.

Transform your career narrative into a powerful professional brand  with tools, strategies and confidence to stand out from the noise.

Helping Leaders & Companies Grow+Thrive

Clarify your story, define your brand and build a 30-day plan in this fast paced 4-hour workshop.

Build Your Professional Brand Presence - Cohort 2

Build Your Professional Brand Presence - Cohort 3

In today’s competitive market, your story and presence define your opportunities. This workshop gives professionals in transition, emerging leaders, and founders the clarity and confidence to stand out in an AI driven market...fast.In just four hours, you’ll learn how to communicate your value with authority, shape a narrative that reflects your strengths and build a brand presence that opens doors.This is not theory; it’s a practical, high-energy sprint designed to elevate how you show up online, in conversations and in your career.You’ll walk away with a clear professional message, a simple brand system, and a tactical plan you can execute immediately.Drawing from 25+ years building and leading high-performing global design, product and brand teams at Microsoft, NBC, and Warner Bros. Discovery, I’ll help you craft a professional identity that captures attention and positions you for what’s next.Key Takeaways: • A clear, memorable narrative that is differentiated • A simple brand system to guide your voice &amp; visibility • A 30-day plan to grow your presence with consistencyThis course will help you better understand and promote yourself through your strengths, narrative and brand.

Build a clear narrative, professional brand and plan to elevate your visibility.

Clarify Your Professional Story

Build Your Core Brand Pillars

Design a Messaging Framework That Resonates

Create a 30-Day Visibility & Networking Plan

Strengthen Your Presence

Professionals in TransitionDesigners, Product, Creative &amp; Marketing professionals who need to reposition themselves in a shifting market.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Broad professional audience — content relevant across many roles and functions.

Getting promoted, navigating job transitions, and advancing to the next level in your career.

Developing leadership skills — inspiring teams, building culture, navigating organizational complexity, and driving results through others.

Building professional visibility, thought leadership, and a public reputation that opens doors.

How to Turn Your Personal Brand Into Job Offers

What you'll learn

Why this topic matters

You'll learn from

Kellie McCann