Achint Singh

How to Become a CMO: Career Masterclass for Marketers

Jesse Pujji

CEO, Gateway X. Co-founder, GrowthAssistant

Katelyn Watson

CMO, Talkspace

Ashish Agarwal

CMO, Kin Insurance

What it takes for marketers at different stages to get promoted and the most important channels to get there

Channels and growth paths for marketers in 2025

Real life examples from two CMOs with completely different trajectories now running marketing organizations

War stories from two billion-dollar CMOs

Getting boxed in, following fads, not doubling down, we'll cover the pitfalls that ambitious marketers must avoid

Mistakes, missteps and adventues to avoid

Master GTM, finance, and executive presence so you can run the business, not just the roadmap.

CPO, Executive Coach, Advisor

Nextdoor

Amazon

Apple

Ant Group

Elena Luneva

CPO & Advisor, Former CPO Braintrust, Nuna, GM Nextdoor, VP LiquidSpace

All Star

Joia

The C-suite works on the business. In this program, I teach you to build real business fluency and articulate it in a way your CEO, CFO, and board understand.The gap between Director and CPO is your ability to:<ul><li>Design GTM strategies that unlock new markets</li><li>Present revenue models that earn executive approval</li><li>Build stakeholder buy-in before you walk into the room</li></ul>In this live, cohort-based intensive, you’ll elevate your GTM strategy, financial fluency, executive presence, and influence through an AI-native systems approach that integrates into your day-to-day work.Why learn from meI’ve done the transition you’re aiming for multiple times over the last 20 years:<ul><li>Started as a business analyst at BlackRock, learned product management before it was cool at OpenTable, and grew from IC to leading product orgs at LiquidSpace, Nuna, Nextdoor, and Braintrust</li><li>As CPO at Braintrust, I transformed a struggling marketplace into a $285M AI-powered platform</li><li>At Nextdoor, I built a new B2B vertical from scratch that became 30% of IPO revenue</li></ul>Now I teach product leaders how to build the GTM, P&amp;L, and executive presence systems that move them from “strong operator” to promotion-ready VP, CPO, or GM.

Go from great PM to promotion-ready CPO in 2 weeks.


GTM Strategy Design

Speak the Language of Finance

Executive Presence

Influence

AI Executive Stack

Senior / Group PM. You’re trusted to ship features and lead projects, but you’re hitting a ceiling. You want to be seen as a business owner.

Seasoned Director / VP aiming for CPO / GM. You run a portfolio, but you want sharper financial storytelling and a clearer GTM strategy.

New Director / Head of Product No one taught you GTM, P&amp;L, or how to influence executives. You want a playbook.

Beat the 'not strategic enough' label. Our masterclass shows you how!

StrategicLeadersH2_2026

SLM10

Strategic Communications. Enterprise AI

Ash Seddeek

Fortune 500 Strategic Leadership Coach, Bestselling Author, Big 5 Consulting

Cohort 7

From Senior Manager to Strategic LeaderAt some point in every leader’s journey, the feedback shows up: “You need to be more strategic.” But no one ever explains what that really means—or how to do it. This masterclass closes that gap.You’ll learn how to step out of the day-to-day grind and think big picture—seeing patterns, trade-offs, and opportunities that others miss. Set a compelling direction: crafting a vision that energizes their teams and translating bold goals into clear, executable priorities.Communication is at the heart of leadership, especially when the stakes are high. Strengthen your ability to communicate with clarity and confidence, navigate tough conversations, and influence without authority—using the same principles I coach leaders on at Uber, Cisco, and HPE.As organizations evolve, leaders are expected to drive change and foster innovation, not resist it. Learn practical strategies to lead transformation, build momentum, and create a culture where new ideas can thrive.Finally, we demystify delegation. You’ll learn how to let go without losing control—delegating the right work, in the right way, while empowering your team to operate at a higher level.

Overcome Strategic Leadership Challenges

Frame the strategic view

Managers who want to learn strategic leadership and how it is different from managing the day-to-day business

Senior Managers who want to understand how to get ready for their next career move and how to lead strategically now!

High potential individual contributors who want to learn strategic leadership skills

This course turns marketers into leaders who can use AI to design smarter campaigns, explain impact clearly, and make better decisions.

Modern Marketing Leadership with AI

Robin Burrowes

Global Marketing Leader - 20+ years launching brands at Amazon, Apple, Microsoft

Marketing Leadership and AI (group 1)

In this course you will learn the creative, scientific, and measurement skills used at Amazon, Apple, and Microsoft, then apply them with modern AI tools. You will rebuild real campaigns, design growth experiments, create measurement plans, and write leadership narratives. Each session is hands-on, using frameworks and projects to help you think clearly, test faster, and lead marketing work with confidence. Students leave able to confidently design, explain, and lead modern marketing work using AI, not just execute tasks.

How This Course Elevates Your Marketing Career

Stronger judgment and clearer creative thinking

Better decisions before any marketing money is spent

Get confidence explaining impact

Stronger presence and influence

This course assumes familiarity with marketing fundamentals so we can focus on leadership, decision-making, and modern AI practice.

Some professional marketing experience (2-5 years)

For early and mid career marketers who want to sharpen strategy, improve decisions, and use AI to step confidently into leadership roles

Ideal for early/mid career marketers who are ready to move beyond tactics and build strategic, measurable, AI powered leadership skills..

Designed for mid career operators who want to become strategic thinkers, make smarter decisions, and use AI to accelerate impact.

Develop positioning and messaging that fuel pipeline 

CMO, Advisor, Author of Standout Startup

Allyson Letteri

CMO, GTM Advisor, and Author of Standout Startup. 

Cohort 1

Cohort 2

When your messaging resonates, your pipeline grows faster. But many startups struggle to communicate their product’s value to their ideal customers.In just 2.5 hours, you’ll fix this.You’ll capture the insights you need to sharpen your positioning, then use AI to build a high-converting messaging framework. Finally, you’ll put it into action with a homepage outline you can launch fast.You’ll learn how to: ✨ Define clear positioning that sets you apart ✨ Build messaging that actually drives pipeline ✨ Turn messaging into a homepage you can launch nowThis workshop is hands-on and fast-paced.You’ll leave with messaging you can launch right away, plus a repeatable process to refine your messaging as your market shifts.This workshop sets the foundation for every part of your GTM strategy.

Create messaging that drives pipeline. Clarify your positioning and build high-converting messaging you can launch, fast.

Define your ICP and buyer persona

Sharpen your positioning and differentiation

Build messaging that converts

Turn messaging into a homepage that sells

B2B startup leaders who need effective messaging to launch their new product or increase pipeline and sales.

Marketing managers who want to learn a smart process to create high-converting messaging that drives more leads and better launches.

PMs and engineers who need the tools to develop positioning and value propositions so that their products sell.

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Executives and senior leaders who set strategy, lead teams, and drive organizational outcomes.

Marketers who drive brand awareness, customer acquisition, and growth across channels.

Getting promoted, navigating job transitions, and advancing to the next level in your career.

Developing leadership skills — inspiring teams, building culture, navigating organizational complexity, and driving results through others.

How to Become a CMO: Career Masterclass for Marketers

What you'll learn

Why this topic matters

You'll learn from

Jesse Pujji

Katelyn Watson

Ashish Agarwal