Free Lesson
Top 10 Tactics for Growing Consumer Subscription Apps
30 min
Jan 21, 2026 12:00 PM
Virtual (Zoom)
In this video
What you'll learn
The Subscription Value Loop framework
We discuss how top consumer subscription apps drive growth through Value Creation, Value Delivery, and Value Capture.
Tools for measuring and improving your company's performance
We introduce a benchmarking tool for identifying your biggest growth opportunities that will be shared with attendees.
Proven tactics for accelerating the growth of your business
We review 10 effective growth tactics from top consumer subscription apps like Duolingo, Spotify, Tinder, and Calm.
Why this topic matters
The best consumer subscription apps grow by harnessing a Subscription Value Loop that increases LTV/CAC and accelerates Payback Period through three steps: Value Creation, Value Delivery, and Value Capture. In this session, we introduce this framework and then discuss proven growth tactics across each step from category-leading consumer subscription apps like Duolingo, Spotify, Tinder, and Calm.
You'll learn from
Phil Carter
Growth advisor, investor, and former product leader at Faire, Quizlet, & Ibotta
Growth advisor for
