Free Lesson
Cash Flow Reality: How to Design What Ships
45 min
Dec 10, 2025 4:30 PM
Virtual (Zoom)
In this video
What you'll learn
How Business Goals Drive Priority
Understand how revenue, cost, and cash flow shape what gets funded.
Inside a PM’s Decision Process
The real framework PMs use to green-light, delay, or kill work.
Why Company Stage Changes Everything
See why a design gets approved in a corporate but cut in a scale-up, with examples from both co-hosts.
Three Actions You Can Take Today
Practical steps to link your work to outcomes and spot projects likely to ship.
Why this topic matters
Have you ever spent months working on a brilliant project, only to find out it got canned at the end?
In this lightening session, a design leader and a product leader pulls back the curtain - to show you a profit equation before things get built.
Join Jacalin and David to learn how cash flow, business stage, and the profit equation determine what gets built.
You'll learn from

David Wang
Product Leader (Ex-Kajabi, Linktree, Expedia)
Jacalin Ding
Design Leader | Business Design Coach | 2x Business Founders
Coached designers at
