Staging environment
Free Lesson

Cash Flow Reality: How to Design What Ships

45 min
Dec 10, 2025 4:30 PM
Virtual (Zoom)

In this video

What you'll learn

How Business Goals Drive Priority

Understand how revenue, cost, and cash flow shape what gets funded.

Inside a PM’s Decision Process

The real framework PMs use to green-light, delay, or kill work.

Why Company Stage Changes Everything

See why a design gets approved in a corporate but cut in a scale-up, with examples from both co-hosts.

Three Actions You Can Take Today

Practical steps to link your work to outcomes and spot projects likely to ship.

Why this topic matters

Have you ever spent months working on a brilliant project, only to find out it got canned at the end? In this lightening session, a design leader and a product leader pulls back the curtain - to show you a profit equation before things get built. Join Jacalin and David to learn how cash flow, business stage, and the profit equation determine what gets built.

You'll learn from

David Wang

David Wang

Product Leader (Ex-Kajabi, Linktree, Expedia)

Jacalin Ding

Jacalin Ding

Design Leader | Business Design Coach | 2x Business Founders

Coached designers at

Google
DoorDash
LinkedIn
Atlassian
See all products from Jacalin