Rolly Seth

Principal AI Product Manager, Microsoft

AI Taste Builder Playbook: Claude Design & Beyond

Learn hacks & frameworks to turn rough ideas into clean, usable prototypes using structured prompting & iteration

Tips to build high-quality prototypes with AI taste

Understand how to leverage Claude Design, Claude Code, and other AI tools to move beyond static concepts

Use Claude Design, Claude Code & tools together effectively

Adopt simple, repeatable AI workflows that help you explore ideas quickly and improve output quality with each iteration

Apply repeatable workflows for faster product iteration

Learn to turn ideas into real products with Claude Code, generate PRDs, build MVPs, orchestrate agents, and ship deployable AI applications.

Founder | Ex-Google | Prof UCLA & UMN 

Google

Walmart

Gallup

UCLA

University of Minnesota

Hamza Farooq

Founder | Ex-Google | Adjunct UCLA & UMN, SCU | Venture Partner

AI Product Builder | Startup Advisor

Aishwarya Ashok

Cohort 1

Cohort 2

AI has changed how products get built. Tools like Claude Code are reshaping the product development life cycle in ways most of us are still catching up with.You probably have ideas. You see what these tools can do. But turning an idea into something real, a working product that runs, deploys, and can actually be used, can still feel overwhelming.The most exciting shift is that anyone today can go from idea to PRD to working prototype in minutes. That's a massive change in how products come to life.This course exists to help you take advantage of that shift.Instead of spending weeks watching videos, you'll build alongside us. You'll take an idea, turn it into a PRD, generate an MVP, orchestrate AI agents, and deploy real-world use case products.You won't just learn how to use Claude Code. You'll use it to build real products.🎯 Week 1: Turn idea to PRD into an MVP🎯 Week 2: Build your own marketing agency using sub-agents, and multi-agent orchestration🎯 Week 3: Evaluations 🎯 Week 4: Demo Day!By the end, you'll know how to go from idea to requirements to prototype to deployable product using AI-native workflows, and you'll leave with multiple working products you built yourself. 🚀

Turn ideas into deployed products using Claude Code, build 6 real applications 

Turn Ideas into Working Products

Build and Deploy Real Prototypes

Create Multi-Agent Workflows

Use MCP Connectors to Extend AI Apps

Build and Launch a YC-Style Product

Graduate with a Portfolio of Shipped Projects

Just be willing to learn, we will take care of the rest

Curiosity and openness

Product Managers &amp; Product Leaders who want to go beyond writing specs and start turning ideas into products using AI-native development.

Developers &amp; Builders who want to move faster with tools like Claude Code and build real prototypes, agents, and deployable AI applications.

Entrepreneurs &amp; Founders who want to validate ideas quickly, build MVPs, and launch solutions without waiting on long development cycles.

Learn to turn scattered AI experimentation into org-wide transformation that ships at scale.

3x CPTO | CEO, ChatPRD | Host, How I AI

LaunchDarkly

Color

Optimizely

Claire Vo

3x CPTO, Founder ChatPRD, and Host of How I AI - expert on AI transformation.

Principal Engineer | Prev. Dir of Eng

Atlassian

Zach Davis

Principal Engineer who implemented AI across a 100-person org.

Your team has AI tools, but you're not close to AI-native.Most EPD orgs buy Claude Code, help their PMs vibe code a bit, and call it progress. But the gap between "some are using AI a lot" and "AI is changing how our entire EPD org operates" is huge, and almost nobody is closing it.The problem isn't access to tools, it's that nobody invested in the culture change, technical readiness, or operations redesign required to turn individual adoption into organizational leverage. 🤖 Your codebase isn't ready for agents. 🎁 Your PMs create prototypes and expect them to get built. 🤷‍♀️ Your designers don't know how to get their fixes to production. And you're supposed to have the plan. This 2-day intensive will help you build it.Taught by Claire Vo and Zach Davis — operators who've done this firsthand, not consultants who've read about it. Claire has interviewed 50+ EPD leaders on How I AI and has more first-person data on AI adoption than anyone in the industry. Zach led AI transformation across 100+ engineers and built the systems that got an entire org actively using AI tools weekly.You'll leave with specific tactics, real examples, and a peer group for accountability + inspiration.

Learn how to go from AI tool adoption to team impact and product velocity.

Know where AI creates real leverage, and where it doesn't 

Build a culture that actually adopts

Make your codebase work with agents

Redesign your operating model for the full EPD org

Lead the hard conversations

VPs of Engineering who need a real answer when their board asks "what's our AI strategy?" — not just "we bought licenses."

CTOs and CPOs who need to lead AI adoption across engineering, product, and design — not just sponsor an engineering tool rollout.

Staff and Principal Engineers tapped to "figure out AI" for the org, who need both the playbook and the leverage to make it work.

 Stop waiting on engineering. Build it yourself in 3 hours.  

Former Director of AI @ Microsoft, IBM

Microsoft

Coursera

UC Berkeley

NumFOCUS

Gabriela de Queiroz

Ex-Microsoft & IBM AI leader | AI Advisor for Startups

🚨 Last cohort was sold out. FEW SEATS LEFT!AI is changing who gets to build.PMs are shipping tools they used to request from engineering. Analysts are building dashboards they used to wait weeks for. Founders are testing ideas without hiring teams first.The gap between having an idea and shipping something real has collapsed — if you know how to direct AI correctly.In this workshop, you'll learn the workflow modern AI builders use to go from idea → working product fast.By the end of this workshop, you will have: ✅ A working AI-powered product built from your own idea ✅ My exclusive 6-Question Build Brief that you can reuse for every idea you have ✅ Your own CLAUDE.md and supporting files so Claude Code work the way you work ✅ The build-fix-adjust loop template that makes Claude Code productive instead of frustrating ✅ Custom Claude Code skills tailored for you ✅ Additional materials to support your journey after the workshop ➕ Live feedback on your idea, workflow, and product direction from an AI leader who has evaluated hundreds of AI products and startups. Cohorts are intentionally small so you can get direct support throughout the session.

Go from idea → working product in one afternoon, without writing a single line of code.

Turn any idea into a build-ready plan with the 6-Question Build Brief

Learn how to direct Claude Code like a builder

Learn the build-fix-adjust loop modern AI builders use

Learn where AI accelerates your work — and where human judgment matters

Leave with a working product built from your own idea

PMs, analysts, marketers, founders, consultants, researchers, and operators who want to move faster without waiting on engineering

Non-engineers who want to learn the workflow modern AI builders use to turn ideas into working prototypes

People who are tired of watching AI tutorials and want to actually build something real

Build concept prototypes to drive faster decision making cycles 

Principal PM at Yelp, ⭐ 4.9 on Maven

Yelp

eSpark

Codeverse

Priya Mathew Badger

Principal PM for Yelp's AI Assistant, Lenny's Community Top 25 contributor 

Learn how to build functional prototypes to drive faster feedback cycles

AI prototyping is the #1 skill PMs need to learn, but most are still learning how to apply it to their product work.As a Principal PM at Yelp, I built repeatable AI prototyping workflows to explore ideas faster and drive leadership buy-in.<a target="_blank" rel="noopener noreferrer nofollow" class="underline underline underline-offset-2 decoration-1 decoration-current/40 hover:decoration-current focus:decoration-current" href="https://www.youtube.com/watch?v=wDA6DslBeqk">See my How I AI episode with Claire Vo →</a><h2>The Program</h2>This one-day live workshop takes you from ad hoc experimentation to building prototypes that drive better and faster product decisions.Get hands-on with AI prototyping as a core discovery skill: turning rough ideas into functional prototypes and driving faster feedback cycles. You leave with a working prototype that you can use for the next idea on your roadmap or job interviews."This was a very valuable course that not only teaches the basics of prototyping that you can immediately apply, but also instills the right mindset to work with the AI tools." — LK, Staff PM at Pinterest ⭐⭐⭐⭐⭐<h2>What's included</h2><ul><li>4 hours of live instruction with repeatable workflows</li><li>Experience prototyping with multiple tools (Claude, Magic Patterns, and Google AI Studio) </li><li>20+ learning modules and custom Skills you keep for reference</li><li>Lifetime recording access</li><li>Private AI Prototyping Slack community</li><li>1 free month of Magic Patterns </li></ul>

You will leave with a prototype you can use for team alignment and user feedback

How to turn rough ideas into functional prototypes using AI tools

Get a repeatable workflow you can run for any roadmap area or interview process 

Use prototypes to drive faster internal alignment and leadership buy-in

Individual Contributor PMs looking to master how to build functional prototypes and use them to get faster feedback and alignment

Product leaders (GPM/Director/VPs) interested in leveraging AI prototyping for vision and team upskilling

Job Seeking PMs who need to learn prototyping for interviews with AI-first product companies

Agentic AI

Coding with AI

AI Workflows

Claude Code

OpenClaw

Vibe Coding

AI Evals

AI Transformation

RAG & Search

AI for PMs

AI for Engineers

AI for Designers

AI for Marketers

AI for Founders

Product Sense

Product Discovery

User Research

Prototyping

Growth

Analytics

Tech Foundations

Strategy

Influence

Leadership

Career Growth

Machine Learning

LLM Ops

Context Eng

Security

System Design

Figma

Design Systems

Visual Design

Design Strategy

Automation

Content Marketing

Demand Gen

Go-to-Market

Product Marketing

Positioning

Social Media

Brand

B2B Marketing

SEO & AEO

AI for Leaders

AI Governance

Communication

Management

People Operations

Exec Presence

Storytelling

Goal-setting

Personal Brand

Fundraising

Everyone

Operators

Data Scientists

Business Analysts

User Researchers

Customer Success

Project Managers

HR Professionals

Sales People

Lawyers

Finance

Investors

Real Estate

Educators

Creators

Product managers who drive strategy, development, and launch of products.

Designers who craft user experiences, interfaces, and visual design.

Startup founders building new businesses, from MVP to scale.

Applying AI tools and techniques to professional workflows — assign alongside more specific AI topics.

Building prototypes and MVPs to test ideas quickly before committing to full development.

Using AI coding assistants and tools to write, review, and ship code faster.

Automating professional workflows with AI tools — productivity, operations, and task automation.

Using Claude Code to build and ship software through an AI-powered command-line coding workflow.

AI Taste Builder Playbook: Claude Design & Beyond

What you'll learn

Why this topic matters

You'll learn from

Rolly Seth