How Real Estate Agents Can Show Up in AI Search (AEO)

Former Compass CMO w/ over a decade in real estate tech & agent coaching.

Matt has over 20 years as an entrepreneur and executive. From 2014-2022 he led all brand and marketing at Compass (COMP) from 40 employees to the #1 independent real estate company in America. He was the first marketing hire and built every aspect of the brand including a national in-house group that serviced the marketing needs of 30k+ real estate professionals across 50+ US cities.

Since 2023 Matt has served as an advisor to tech leaders & CEOs and a AI marketing coach to top Real Estate agents. His previous courses have been attended by over 1000+ agents across the country. Every course focuses on how AI can integrated into your business to grow your brand and get back valuable time.

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CEO of Graphite, a premier SEO and growth marketing agency. Ethan is an expert in the emerging world of AEO and passionate about SEO because of it's potential to transform the quality of content we consume every day.

He has advised companies like OpenAI, MasterClass, Honey, Upwork, Notion, Webflow, Ticketmaster, Neiman Marcus and many more. Ethan is also an adjunct professor at IE Business School.