🔥 How to Design an Effective Streak with Behavioral Science

Massimo has been defined as one of the world’s leading Behavior and Gamification Designers and has pioneered this field in Southeast Asia. Driven by the mission of making behavioral science more accessible and actionable, he has trained 2000+ design and business leaders and is currently advising the United Nations on behavioral science and AI.

Zac Fitz-Walter is a globally recognized authority in gamification and behavioral design, with a PhD in designing persuasive technology and gamified systems that motivate behavior change. Over the past decade, he has helped thousands of professionals—from startups to Fortune 500 companies—understand how to apply game design and behavioral science to create more engaging products and experiences.

As a lecturer, speaker, and co-host of the popular Gamification Geek podcast, Zac is known for making complex concepts practical and fun. He’s delivered workshops and keynotes in over 10 countries, and his work has been featured in international conferences, journals, and media.

John is the Managing Partner at Customer Centric Solutions LLC, where he specializes in helping brands craft cohesive and meaningful experiences across all touchpoints to drive customer acquisition, deepen engagement, and build long-term loyalty. His approach is grounded in customer Jobs-to-be-Done research methods and behavioral science.