Free Lesson
Context Engineering: Building Smarter AI Systems
45 min
Jul 13, 2025 1:00 PM
Virtual (Zoom)
In this video
What you'll learn
Context Engineering Fundamentals
Understand what context is, why it matters, and how to design it to improve your AI product’s performance.
Build Scalable Context Management for Product Teams
Develop frameworks to maintain consistent context across features while enabling rapid iteration and testing
Architect Inputs for Scalable AI Features
Design repeatable input flows using tools, memory, and retrieval to scale beyond one-off prompt tricks.
Why this topic matters
Prompt engineering may work for demos, but real products need AI that’s reliable, consistent, and user-aware. Context engineering helps you design what the model should know—like memory, tools, and data—so it responds accurately. It’s the key to turning LLMs into scalable, intelligent product features, not just chatbots.
You'll learn from

Jyothi Nookula
Director at Netflix (ex- Meta AI, AWS AI, and Etsy AI/ML)
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