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Free Lesson

Context Engineering: Building Smarter AI Systems

45 min
Jul 13, 2025 1:00 PM
Virtual (Zoom)

In this video

What you'll learn

Context Engineering Fundamentals

Understand what context is, why it matters, and how to design it to improve your AI product’s performance.

Build Scalable Context Management for Product Teams

Develop frameworks to maintain consistent context across features while enabling rapid iteration and testing

Architect Inputs for Scalable AI Features

Design repeatable input flows using tools, memory, and retrieval to scale beyond one-off prompt tricks.

Why this topic matters

Prompt engineering may work for demos, but real products need AI that’s reliable, consistent, and user-aware. Context engineering helps you design what the model should know—like memory, tools, and data—so it responds accurately. It’s the key to turning LLMs into scalable, intelligent product features, not just chatbots.

You'll learn from

Jyothi Nookula

Jyothi Nookula

Director at Netflix (ex- Meta AI, AWS AI, and Etsy AI/ML)

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