Free Lesson
3 Pricing Blindspots Holding You Back
30 min
Sep 2, 2025 10:00 AM
Virtual (Zoom)
In this video
What you'll learn
Avoid Costly Pricing Mistakes
See how overlooking critical pricing inputs leads to ineffective and unsustainable prices.
See the Value Through Your Customer’s Eyes
Understand how knowing what your customers care about drives stronger pricing decisions.
Lead the Pricing Conversation with Courage
Learn what it takes to speak confidently about price and guide the conversation with clarity.
Why this topic matters
Pricing isn’t just about numbers—it’s a strategic tool for growth. In this lightning lesson, we’ll explore two real business cases to uncover common pricing blindspots that limit revenue and confidence—and what to do instead.
You'll learn from
Janene Liston (aka The Pricing Lady)
Pricing strategist for women-led businesses ready to grow with purpose