Staging environment
Free Lesson

Claude Code for CMOs

45 min
Apr 1, 2026 12:00 PM
Virtual (Zoom)

In this video

What you'll learn

Which Marketing Workflows Are Worth Automating

One question to ask before building — most CMOs waste weeks on automations that don't move pipeline.

Build a Working Marketing Tool in One Session

From blank screen to a live lead scoring engine, campaign dashboard, or content analyzer in under an hour.

Create a Competitive Moat with Proprietary AI

CMOs who build custom tools now will be 18 months ahead of competitors still waiting on vendor roadmaps.

Why this topic matters

91% of marketing teams use AI. Only 41% can prove ROI. The gap isn't effort — it's architecture. The CMOs pulling ahead aren't using better prompts — they're building custom tools that work with their CRM, their data, and their team. Claude Code makes this possible without a developer or a six-month implementation.

You'll learn from

Will Leatherman

Will Leatherman

Founder, Catalyst Content

Previously at

AirOps
Relay.app
a16z
Instantly.ai
See all products from Will